As marketing evolves into a more complex process due to the increase in competition for the attention of potential customers, so do the tools at the disposal of marketing specialists.| GrowthMarketer
Is ActiveCampaign leaving you feeling disappointed? As a user of the platform since 2015, I’ve seen some concerning changes with it in the last few years. Have they grown too big for their own good? In this article, I’ll dive into recent developments and give you the scoop on the pros and cons of ActiveCampaign. So if you’re on the fence about ActiveCampaign, don’t go anywhere. Let’s uncover the truth together.| GrowthMarketer
HighLevel is a comprehensive customer relationship management (CRM) and marketing automation platform designed specifically for small businesses. The platform offers a range of features and tools, including lead capture and management, appointment scheduling, email and SMS marketing, website and funnel building, social media management, and more.| GrowthMarketer
Zapier is a powerful automation platform that makes connecting applications and automating tedious manual tasks easy. Marketers can use it to streamline workflows, increase efficiency, and save time.| GrowthMarketer
Your marketing offer is more important than pretty much anything else in your funnel.| GrowthMarketer
Specialization or the lack of it can be a game-changer when it comes to succeeding. This is true whether you are talking about unicellular organisms or complex organizations. An organism that overspecializes will fail to adapt to changing conditions… if it fails to specialize, it will be quickly replaced by those who do.| GrowthMarketer
If you’ve kept up on marketing trends, you’ve probably heard about Product-Led Growth (PLG) and wondered what it’s all about. In this article, I’ll unpack exactly what it is and why marketers should pay attention to it.| GrowthMarketer
Badal Pandey runs XLR Media, an ecommerce growth agency that manages the growth of some of the fastest-growing ecommerce brands. He alone spends over $500k every month just on Facebook Ads for these brands and manages their overall growth strategies, paid ads, and creative strategies.| GrowthMarketer
The meaning of demand generation is right there in the name. A bit anticlimactic, I know, but this article is more about how to do demand generation rather than what it is.| GrowthMarketer
Marketing has historically been one of the fastest-changing industries, requiring practitioners to be adaptable and innovative to stay relevant. The advent of modern technology and its effect on advertising has only accelerated the speed of change, with digital marketing becoming an increasingly competitive field.| growthmarketer.co