A few weeks ago we had a look at whether humour could be used to make arguments more persuasive. How timely then that research just published has investigated whether anger could also be used (although probably not at the same time). Watch enough TV and you’ll see that many advertisers use anger. Take the advertisement […]| Communication science
Governments can be the best communicators and the worst communicators. Sometimes they produce award winning campaigns that save millions of lives, yet at the same time they often produce baffling letters and confusing forms that leave us frustrated and annoyed. Focussing on behaviour change for government communicators, a newly compiled “INSPIRE” framework has set out an […]| Communication science
We’ve all seen times when humour has worked to change someone’s mind. A salesperson might have disarmed you with a joke and five minutes later you’re reaching for your credit card. Humour in advertising and other forms of communication seems to be almost everywhere. Previous studies have found that 30 per cent of advertisements contained […]| Communication science