Unruly Brings Emotional Targeting To Programmatic Video
Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad.| Unruly
The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize ...| Unruly
The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients. The post Supply-Path Optimization Is Guiding Video SSP Strategy | AdExchanger appeared first on Unruly.| Unruly
Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad.| Unruly
With a direct path to purchase from Amobee to Unruly, Tremor’s end-to-end platform cuts energy costs and drives efficiencies across the advertising supply path. Learn More.| Unruly
Following the integration of the Amobee DSP into Tremor International’s end-to-end platform, advertisers gain direct access to impactful streaming supply in the TCL Channel May 2, 2023 (New York) – Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, and the supply-side platform (“SSP”) in Tremor International’s end-to-end platform, today announced a partnership with TCL FFALCON (“TCL”), a global leading Internet and AI...| Unruly
New York – April 26, 2023 – Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor”), a global leader in data-driven video and Connected TV (“CTV”) advertising technology, today announced the launch of its first-to-market self-service cross-platform planner that solves for the fragmentation of linear and digital viewership. The planner’s technology enables broadcasters to maximize reach and frequency allocation holistically across linear and digital inventory, and provides adver...| Unruly
Partnership supports Mediahub’s efforts to offer clients direct access to premium omnichannel supply, differentiated data and creative solutions. Read more.| Unruly
In a Q&A that appeared in ExchangeWire, Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. We’ve divided the interview into quick-hit reads to keep you in the know…fast.| Unruly
In a Q&A that appeared in ExchangeWire, Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. We’ve divided the interview into quick-hit reads to keep you in the know…fast.| Unruly
Unruly’s self-service platform for PMPs, CTRL, allows publishers to do just that with audience targeting. Our in-house Data Management Platform (DMP) with server-side connections to 3rd party data providers gives publishers the ability to easily layer pre-defined audiences onto their inventory to immediately open new scalable revenue opportunities with buyers and increase the value of their inventory.| Unruly
