Clickmaps | VWO
A clickmap is a visual representation of clicks by users on website elements. It shows you how users browse your website so you can optimize it accordingly.| VWO Glossary
Scrollmap is a type of website heatmap that visually represents visitors’ scrolling behavior on a webpage. It indicates how far users scroll down a page as well as which sections they spend the most time in.| VWO Glossary
A clickmap is a visual representation of clicks by users on website elements. It shows you how users browse your website so you can optimize it accordingly.| VWO Glossary
A Call to Action is an instruction given to website visitors that provokes an immediate response.| VWO Glossary
Social proof is a psychological phenomenon based on the idea that individuals are more likely to adopt certain behaviors or make certain decisions if they see others doing the same thing.| VWO Glossary
On-page surveys are surveys that are run on active website visitors whereby questions are asked from users while they are on the website. It is a method of qualitative visitor research aimed at identifying friction sources basis real-time website experience.| VWO Glossary
Click-through rate (CTR) is a digital marketing metric used to measure ad performance in terms of the number of clicks received on the campaign against the number of views (impressions).| VWO Glossary
Conversion rate is a business metric that represents the percentage of users who take the desired action such as making a purchase from your site or signing up for your newsletter.| VWO Glossary
Heatmap is a graphical representation of the most engaging areas of a website.| VWO Glossary
Variance measures the spread of a dataset by quantifying how much a set of values differs from the mean. Variance helps in understanding the consistency of the dataset| VWO Glossary
The drop-off rate sometimes referred to as the abandonment rate, is the percentage of visitors who visit the website and enter the conversion process (the funnel) but do not proceed further or take the desired action.| VWO Glossary
