Multichannel Marketing Guide for Fundraisers | NextAfter
What is multichannel marketing? Discover tangible, proven ideas for you to increase revenue without spending tons of time and money.| NextAfter
What is multichannel marketing? Discover tangible, proven ideas for you to increase revenue without spending tons of time and money.| NextAfter
57% Increase in new donors 7% Increase in retained donors 64% Increase in lapsed reactivated Our Role: Campaign Strategy, Data Analysis, Paid Media Challenge This organization has seen a steady decline in donor activation and ultimately revenue year over year, particularly among the retained donor segment and lapsed reactivation segment. They have started investing in […] The post Multichannel High-Urgency Campaign Leads to Uptick in Donor Activation appeared first on NextAfter.| NextAfter
38% Increase in revenue 33% Increase in donors Our Role: Campaign Strategy, Messaging Editor, Data Analysis Challenge This organization has run a Spring recurring donor campaign for the last three years, and each year, the campaign has experienced record growth. This year, however, for the issue the organization works to solve, much attention was focused […] The post Changing Messaging Strategies Results in Better Engagement and More Revenue appeared first on NextAfter.| NextAfter
61% Increase in digital revenue 156% Increase in total digital donors 169% Increase in broad base digital donors Our Role: Campaign Strategy, Campaign Management, Data Analysis Challenge This organization had pulled back on donor acquisition over the past couple of years, combined with single-channel stewardship strategies, leading into an ongoing 5-year drop in donor count […] The post Investing in New Donor Acquisition and Cultivation Leads to Breakthrough Growth appeared first on NextAfter.| NextAfter
25% Increase in broadbase web donors 54% Increase in new donors 27% Increase in total broadbase web gifts Our Role: Campaign Strategy, Campaign Management, Data Analysis Challenge This client is a ministry that focuses exclusively on premium offers for the bulk of their year-long fundraising efforts. December’s premium offer has been the same year-over-year: a […] The post Diversified Content Offers Lead to Record-Breaking End of Year Campaign appeared first on NextAfter.| NextAfter
89% Increase in digital revenue 195% Increase in new donors 104% Increase in new subscribers Our Role: Campaign Strategy, Campaign Management, Data Analysis Challenge This client is a Catholic nonprofit that offers spiritual resources. Before the start of our engagement, these resources were primarily distributed through webinars and events, with little effort paid to other […] The post Digital-First Approach Leads to an Exponential Increase in Names, Donors, and Dollars appeared first on N...| NextAfter
Shoppers, let’s start the clock because it’s time to learn how you can win your year-end fundraising race. You may already be thinking, “What does year-end fundraising have to do with the 90s game show Supermarket Sweep?” Let’s look at three taglines from the show, and you can decide if you’ve ever felt the same […] The post Year-End Dash: Winning the Fundraising Race with Supermarket Sweep appeared first on NextAfter.| NextAfter
Sometimes you don’t know what you have until it’s gone. And for anyone who’s been using Google Optimize to optimize and a/b test their digital fundraising, that rings especially true. Because in case you haven’t heard … Google will be sunsetting Google Optimize on September 30! While this news is sure to cause stress for […] The post Life after Google Optimize: which A/B testing platforms nonprofits should consider appeared first on NextAfter.| NextAfter
By now you’ve heard the news: Google Analytics 4 is set to replace Universal Analytics. Soon. In fact, if you’ve recently logged into your Universal Analytics account (often called GA3), you’ve no doubt seen Google’s none-too-subtle reminder… So in case you’ve been crossing your fingers and toes and hoping against hope that maybe Google would […] The post The Nonprofit Fundraiser’s Guide to Google Analytics 4 (GA4) appeared first on NextAfter.| NextAfter
Hard truth: nonprofits are losing donors. In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. But to understand why donor counts are falling, we first have to understand why they went up so rapidly in the last few years. We’ve dubbed this the […] The post Retention is the New Acquisition: 3 ways to keep more of your hard-earned donors appeared first on NextAfter.| NextAfter
Why do people give? This has been the question at the heart of our work since NextAfter was founded. Decoding what motivates people to give—and sharing what we learn with as many nonprofits as possible—is the driving force behind the extensive research we’ve conducted over more than a decade of helping nonprofits optimize their fundraising. […] The post Why do people give? appeared first on NextAfter.| NextAfter
Life is full of disappointments big and small. And, unfortunately, A/B testing is no different. Why? Because not every A/B test you run will produce a valid result.We’ve run thousands of A/B tests over the past 10+ years. And a good portion of them never reached statistical significance — which is what we mean by […] The post Your A/B Test Didn’t Validate … Now What?? appeared first on NextAfter.| NextAfter
Pop the confetti and cue the music because we’ve just hit a major milestone: this week we logged our 5,000th digital fundraising experiment in our experiment library. That’s a whole lot of testing, tweaking, and analysis. And we’ve experienced our fair share of “aha” moments, forehead slaps, and unexpected learnings along the way. To commemorate […] The post 5 Lessons from 5,000 Fundraising Experiments appeared first on NextAfter.| NextAfter
Google Optimize is going away September 30, 2023. For nonprofit organizations focused on growing their digital fundraising, this news comes as a shock because as we emphasize, the primary way for you to decode what works to inspire more donors to give online is through testing and optimization. So, we gathered some insights from a […] The post Preparing for Google Optimize’s Sunset: What Nonprofits Should Know appeared first on NextAfter.| NextAfter
We’ve all been there before … You sit down at your desk. Take a sip of your drink. And open a new document. You straighten your back, take a deep breath, and poise your fingers over the keyboard. You’re ready. The cursor blinks. A thought bubbles up. You reach for a key, ready to strike, […] The post Bust Through Writer’s Block and Craft More Engaging Appeals with P.A.S.O. appeared first on NextAfter.| NextAfter
A beginner’s guide to using Jasper and ChatGPT artificial intelligence models for more creative and compelling copywriting. Discover the types of content AI can help you improve, how to use templates, craft more effective prompts, generate new marketing angles, and a handful of other tricks to get the most out of your next chat session. […] The post Intelligent Copywriting with AI appeared first on NextAfter.| NextAfter
Your social media engagement is growing. The engaging content you’ve been posting has more likes and comments than ever before. But you wonder: why aren’t the likes, comments, and even clicks to your donation page not translating into more donations? You’re not alone. Since 2017, mobile traffic has made up the majority of web traffic1, […] The post How Responsive Is Your Mobile Donation Page? appeared first on NextAfter.| NextAfter
A look at how listing out articles in an eBook impacted email acquisition rate A big driver for Hoover Institution is providing content–eBooks– for downloaders. Hoover Institution tested if adding specifics of an eBook for the potential eBook downloader would actually entice them to sign up. Hoover institution took two variants to advertise a content […] The post Does adding specific details lead to more emails? appeared first on NextAfter.| NextAfter
Our team caught an interesting experiment logged in WinstonKnows recently from our friends at charity: water. The experiment – ran on charity: water’s main donation page – tested a hero image and headline more focused on helping and supporting an individual child, versus a hero image focused on the general water crisis. For context, here […] The post A Look Inside Testing & Optimization at charity: water appeared first on NextAfter.| NextAfter
Yes, that’s right. I ran an A/B test this year on my family’s Thanksgiving day turkey(s). But before I get into the juicy details of how all of this has direct application to your digital fundraising program, let me ask you a few questions (and feel free to reply with your responses): Roasted turkey, smoked turkey, or […] The post A/B Testing Turkey? appeared first on NextAfter.| NextAfter
Focusing on the basics of donor engagement has the power to increase the overall involvement and quality of the connection between your nonprofit and your supporters.| NextAfter
The NextAfter Institute is on a mission to equip you – nonprofit fundraisers and marketers – with cutting-edge tools, data-driven training , and research-backed resources and ideas to help you increase donor generosity and and grow your impact.| NextAfter
What is a Certified Fundraising Optimization Professional? Certified Fundraising Optimization Professional (or CFOP) is a credential that signifies a fundraiser’s expertise in the area of digital-first fundraising. As it stands today, most consultants, agencies, and fundraising experts try to apply traditional fundraising practices to online channels and see minimal results. Effective online and digital-first fundraisers require […]| NextAfter
