Hidden buyers put sellers who are looking to engage prospects at a disadvantage. Learn how ZoomInfo Copilot identifies prospective buyers that are in-market.| ZoomInfo Blog
When evaluating B2B data providers, defining your business goals is crucial. Follow this evaluation guide to ensure a data vendor meets your current needs.| ZoomInfo Blog
53 sales follow up statistics to guide your future sales outreach efforts. We include sales call statistics and other outreach metrics.| ZoomInfo Blog
B2B cold calling is one of the most cost-effective methods for reaching new customers. Discover best practices for cold calling in this step-by-step guide.| ZoomInfo Blog
Assembling the right sales team can make or break the success of your product or service. Learn about modern sales roles and how to structure a team.| ZoomInfo Blog
Lead routing is the process of collecting and assigning leads to your sales team. Learn about 3 key elements of a lead routing solution for revenue growth.| ZoomInfo Blog
Learn how ZoomInfo uses corporate gifts to qualify leads and close more deals — and how you can too.| ZoomInfo Blog
Proven strategies for B2B sales, marketing, operations and recruiting teams. Learn industry insights and tactics for revenue growth from the ZoomInfo blog.| ZoomInfo Blog
Automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Watch our webinar.| ZoomInfo Blog
There are four key areas to consider when creating a B2B marketing strategy. Find out which marketing channels to include, how to measure success, and more.| ZoomInfo Blog
Proven strategies for B2B sales, marketing, operations and recruiting teams. Learn industry insights and tactics for revenue growth from the ZoomInfo blog.| ZoomInfo Blog
Sales vs account management. Whats the difference? Sales account management growth depends on three essential elements. Read on to learn more!| ZoomInfo Blog
Webinars are a tried and true B2B content marketing strategy. We examine the most important metrics used to measure their success.| ZoomInfo Blog
Using relationship intelligence to capture more leads is easier than you think. Our guide explains how to use CRMs to build relationships with customers and leads.| ZoomInfo Blog
Org charts are a sales roadmap for reaching the real decision-maker - the one actually signs the check. They reveal up-sell opportunities and more.| ZoomInfo Blog
Database management systems (DBMS) improve data processes and data security. Discover 6 benefits of using a DBMS and learn about the different DBMS types.| ZoomInfo Blog
Sales qualification involves evaluating prospects to determine if they are a good fit for your product. Learn 12 qualifying questions for sales to ask.| ZoomInfo Blog
When overcoming sales objections, it's important for sellers to know how to listen. Learn 12 tips for handling objections to ease prospects towards a deal.| ZoomInfo Blog
Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.| ZoomInfo Blog
Lead management is as complex as the modern buyer’s journey. Even seasoned marketers struggle to perfect it. Learn more in today's blog post!| ZoomInfo Blog
Tired dirty data weighing down your campaigns? Hear from different experts on data hygiene best practices and how it fits in their daily workflows.| ZoomInfo Blog
Effective sales prospecting is key to business growth. Learn how to improve your sales prospecting process with four steps to close more deals in less time.| ZoomInfo Blog
Inbound lead generation has a high potential for ROI. Optimize your inbound strategy using a variety of tactics to bring the right visitors to your website.| ZoomInfo Blog
A full funnel is a profitable business. Learn the stages of a sales funnel and their respective strategies. Get answers to your FAQs.| ZoomInfo Blog
What happens to accounts that go into post-trial limbo — and all you hear is radio silence? ZoomInfo advises what to do in this sales play.| ZoomInfo Blog
Get must-have data tips to engage B2B prospects and customers for more wins, renewals, and growth.| ZoomInfo Blog
Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve communication between these two departments.| ZoomInfo Blog
Demand generation requires an understanding of your target audience. Discover core responsibilities and tactics for developing a demand generation strategy.| ZoomInfo Blog
B2B blog content for sales, marketing, and recruiting professionals. Tips for go-to-market strategy, digital marketing, sales prospecting, and more.| ZoomInfo Blog
An effective sales process leads to more conversions and quicker sales cycles. Discover useful methods for designing and optimizing your sales process.| ZoomInfo Blog
Funnel mapping is crucial for growth and helps visualize your sales process. Read more from ZoomInfo and learn how to plan and map your sales funnel today!| ZoomInfo Blog
Consider 5 questions for revamping your sales technology stack. Learn how to build a sales tech stack focused on quality data with 7 types of sales tools.| ZoomInfo Blog
Discover how to leverage Net Promoter Score (NPS) to measure customer satisfaction, improve retention, and drive business growth.| ZoomInfo Blog
A good marketing technology stack requires a deep understanding of the tools you need. Here's how to create efficiencies within your marketing tech stack.| ZoomInfo Blog
Strong data is vital to account-based marketing success. Learn four ways to build an ABM program using data, and find out how to deploy your ABM strategy.| ZoomInfo Blog
Instead of waiting for research teams to verify data, SDRs can spend more time working with more prospects and driving value. Here's how they did it.| ZoomInfo Blog
Want to learn more about sales coaching? Discover proven techniques that can unlock motivation and boost sales performance.| ZoomInfo Blog
This guide will demystify the art of discovery. It will cover the tips and tools necessary to turn discovery calls into closed-won deals, including checklists, call scripts, demo tips, insights, and more.| ZoomInfo Blog
Defining poor data quality, its impact on businesses, and why high-quality data is the critical difference-maker for today’s go-to-market teams.| ZoomInfo Blog
Take your sales reporting to the next level! Learn how to create insightful and useful sales reports that will have your executives raving.| ZoomInfo Blog
ZoomInfo's definitive guide on lead scoring: Learn proven methodologies to rank prospects, align sales and marketing teams, and accelerate your sales pipeline.| ZoomInfo Blog
The customer lifecycle is the journey your customer takes with your brand. Learn how to act decisively in each stage of the cycle for maximum return.| ZoomInfo Blog
Key Performance Indicators help marketers reach their goals and prove their impact. Learn which KPIs experts track for every marketing channel.| ZoomInfo Blog
Social media marketing plays an integral part in business growth. Learn the benefits & best practices of social networks for your go-to-market strategy!| ZoomInfo Blog
You might think customer churn is inevitable, but it doesn’t have to be. Here are some red flags that your renewal is in jeopardy.| ZoomInfo Blog
The answer to improving customer retention can be found with data. Learn how to perform churn analysis and identify the root causes of lost customers.| ZoomInfo Blog
Dive into the world of lead generation with our introductory guide. Learn the basics and understand its pivotal role in successful business growth.| ZoomInfo Blog
Cross-selling signals, if taken advantage of, can increase your customer lifetime value! Read more and learn how to identify cross-selling opportunities.| ZoomInfo Blog
Out-of-hand customer data gets companies nowhere. Getting a complete 360-degree view of customers helps sales & marketing track the buyer's journey.| ZoomInfo Blog
There are plenty of ways for your company to build customer loyalty, even in today’s crowded digital landscape. Let’s get into our top five strategies.| ZoomInfo Blog
A faster sales cycle keeps your buyer’s attention on your offering. We share 28 tips on shortening the cycle at each stage of the journey.| ZoomInfo Blog
You’re qualifying leads, but they aren’t converting. Learn five tips for better inbound lead qualification to ensure your sales team only handles the best.| ZoomInfo Blog
Sales + marketing = love-hate relationship ... but the sum is more than their parts. Learn seven ways these functions can deliver massive ROI together.| ZoomInfo Blog
In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel.| ZoomInfo Blog
Generating demand is a critical business function. Learn how a successful demand gen strategy strengthens long-term relationships with your customers.| ZoomInfo Blog
ZoomInfo's survey of more than 1,000 go-to-market professionals reveals usage trends, top tools, gaps in adoption, and how AI is shaping GTM.| ZoomInfo Blog
Intent data helps sales and marketing teams target accounts that demonstrate purchase intent. Learn about three different types of intent data and how they are collected.| ZoomInfo Blog
Is your sales forecasting unpredictable? Round up your team, ask the essential questions, choose your forecasting method. It's all in this 101-guide.| ZoomInfo Blog
Find out how Go-to-Market Intelligence equips GTM teams with clean, actionable data, real-time insights, and AI-powered automation to drive growth.| ZoomInfo Blog
Responding to buying signals can mean the difference in closing a deal. Learn how to identify your prospects' behaviors by using the examples in this guide.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog
The Ideal Customer Profile (or Ideal Client Profile) identifies and prioritizes your best customers. Learn how best to develop and use an ICP for sales.| ZoomInfo Blog
Customer lifetime value (CLV) is revenue from an individual or group of customers over time. Learn the formula for this metric & how to increase it!| ZoomInfo Blog
Boosting your email marketing game shouldn’t leave any prospect in the cold. We’ll cover how to automate your email campaigns to tend to every possible lead.| ZoomInfo Blog
Want to make the most of marketing automation? Discover how to use strategic planning and implementation to streamline processes and enhance customer experience.| ZoomInfo Blog
Total addressable market (TAM) is often expressed in terms of total revenue. Learn how to calculate TAM using top-down and bottom-up market size approaches.| ZoomInfo Blog
A go-to-market (GTM) strategy has to be built with Intelligence. Learn the steps for creating a GTM strategy including positioning, pricing and more.| ZoomInfo Blog
From saving you time to nurturing leads, CRM automation seemingly does it all. Learn more about it in our newest blog.| ZoomInfo Blog
Looking for a targeted sales prospect list? Discover how ZoomInfo can help you find and connect with your ideal prospects using advanced buying signals.| ZoomInfo Blog
Customer data inevitably decays over time. Learn how to use enrichment APIs to automatically keep it up to date and ready to prospect!| ZoomInfo Blog
Data quality paired with B2B data intelligence unlocks maximum sales effectiveness, revenue growth, and strategies to displace the competition.| ZoomInfo Blog