You need to understand that there is no right or wrong distribution strategy to export your product to China. Only business factors will influence which model will suit you the best. However, if you want to maximize your expansion potential in China you’ll have to manage a strong sales strategy while developing your distribution network. […]| Marketing China
2017 China’s advertising industry is always evolving, and TV is definitely not the biggest source of advertisement. Digital Advertising in China is booming| Marketing China
In China, not all international brands are welcomed with open arms. In fact, some Chinese distributors only distribute between 40 and 200 different products because they can’t always predict which ones will be successful or have high revenue potentials in the long term. As a result of this uncertainty, most distribution companies don’t want to […]| Marketing China
There are many platforms available to run paid advertisment in China, find the most approriate onr for your company with our guides| Marketing China
Social Networks: 15 trends went viral the last year in China Social networks are very popular in China. Indeed, the number of users is twofold higher compared to the population of the USA, even with the “Great Firewall of China” preventing the use of Western platforms like Twitter, Facebook, or Google. Weibo, one of the most popular Chinese […]| Marketing China
Can you sell on WeChat via Crossborder? Yes but it is not that easy. You will find the complete guide to sell on WeChat (Done by Experts)| Marketing China
When looking to selling through Tmall, collaborating with a certified Tmall Partner has become essential, find out why & how to choose one| Marketing China
As Chinese Consumers are turning to Online shopping, Tmall has become the to-go place to purchase everyday and non-everyday items. With more and more global brands opening shops on Tmall, the most used e-commerce platform in China today has become an important way for them to reach out to demanding consumers. However, if pretty much […]| Marketing China
Storytelling is a key aspect to consider when it comes to ‘branding’ in China. Chinese consumers are drawn to appealing narratives surrounding products, they are looking for something unique which sets a brand apart in an increasingly competitive marketplace. Connecting with consumers emotionally through a well-constructed narrative has become ever more important. Products come to life through stories and this can be […]| Marketing China
Learn how to export chocolate to China with expert advice on localization, e-commerce, and social media strategy.| Marketing China
Foreign baby brands thrive in China’s premium market. Trends, sales channels, and regulations to succeed to reach Chinese parents effectively.| Marketing China
Few business relationships are as critical—or as complex—as those between the United States and China. These two nations represent the largest economies in the world, and together they account for a substantial share of global trade, innovation, and investment. For companies that operate in both markets, the opportunities can be immense, but so too are […]| Marketing China
Following the surge of the middle class in China, increasing demand for healthy as well as high-quality food and supplement is a trend that cannot be ignored. More and more Chinese people favor vitamins or supplements which is good for health and provide nutrition. Since the Chinese new middle class and young white-collar staff are […]| Marketing China
If you already have a small tourism business or just enough ambitions with some fortune and desire to use those in a smart way for getting into, then this article is for you. Why Chinese Tourists? Because they are the Future of the Tourism industry GOOD NEWS for Small Tourism Businesses all over the World If […]| Marketing China
This article will give you the Cut Edge solutions to promote Financial Services to China. OVERVIEW OF THIS USD 45 TRILLION MARKET We are witnessing a huge boom in the financial and investment industries in China, fuelled by an increasing level of wealth and a growing number of affluent investors in the finance sector. China’s financial […]| Marketing China
The cosmetics industry in China is growing at an astonishing speed every day and there are hundreds of foreign brands in a fierce fight in this huge and rapidly expanding cake. the 10 key success factors for a cosmetic brand in China, based on the latest market dynamics and consumer trends as of 2025, by […]| Marketing China
In this post, we are introducing you to the top 7 most popular snack food in China! We often talk about all products we want to export to China but rarely about what Chinese consumers love and their eating habits. Since this post is going to be about Chinese snacks, let me tell you, Chinese […]| Marketing China
China’s Coffee Market: A Billion-Dollar Brewing Frenzy Let’s get blunt—China was built on tea. But today? It’s going full caffeine-fueled pivot. The Chinese coffee market is massive, and it’s only heating up. Bottom line: even the most conservative estimates show massive growth. Whether you’re talking billions or dozens of billions, one thing’s clear: Coffee in […]| Marketing China
This isn’t your grandma’s beauty industry. China’s cosmetics sector is booming—fast, fierce, and full of opportunity. Bottom line: massive growth runway—and brands that move with urgency win. What’s Fueling This Explosion? (Focus Mode: ON) 1. E-commerce + Social Commerce Power Live shopping, short video, influencer (KOL) marketing—these channels are direct pipelines to buying behaviors that […]| Marketing China
Today’s marketing world is noisy, crowded, and constantly shifting. Brands are under pressure to find fresh ways to grab attention and stay memorable. While many campaigns rely on digital templates or automated graphics, a growing number of companies are turning to a cel animation service to inject a personal, handcrafted feel into their content. This […]| Marketing China
Situation: The Market Everyone Ignored For the last decade, all eyes in China’s tourism and luxury space have been locked on Gen-Z and Millennials. They’re trendy, social, and hyper-online. But while brands chased hashtags and meme culture, a silent giant has been growing: China’s older tourists. We’re talking about the 55+ generation—the retirees, semi-retirees, and […]| Marketing China
Compressor Market Overview in China (2025) China’s compressor market is a dynamic and rapidly evolving sector, driven by industrial expansion, technological innovation, and policy support. by Philip CEO Of GMA, specialist about the Chinese industrial market Below is a detailed analysis of key trends, major manufacturers, and leading electrical component suppliers, based on the latest […]| Marketing China
Discover China's $7.39B nuts market growing 10.20% annually. Export strategies, consumer trends & marketing tips for foreign brands.| Marketing China
In this practical guide to selling on Vipshop International, we are digging down into the crucial steps to succeed on this Chinese CBEC platform| Marketing China
Discover how brands use TaoBao Live to drive massive sales, boost visibility, and connect with Chinese consumers in real time.| Marketing China
A high-quality website acts as the digital front door for any business or organization in China’s highly mobile, digital-first environment. Creating a localized, compliant, and user-centered web experience is essential for standing out and building trust. From intuitive navigation to mobile responsiveness and legal compliance, each element plays a critical role in long-term success. https://www.pexels.com/photo/two-imac-s-with-keyboard-and-phones-on-desk-326503 […]| Marketing China
Digital Marketing Agency in China: We help foreign companies with Baidu SEO, Chinese Social Media & E-Commerce platforms.| Marketing China
With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous […]| Marketing China
What is Kuaishou? Kuaishou (快手) is a Chinese video-sharing app, Douyin’s main rival (TikTok abroad). Kuaishou is often referred to as “Kwai” in overseas markets. The app was born as a GIF creator. Founded in Beijing in 2011, in a few years Kuaishou has become not only one of the most important short video apps […]| Marketing China
(Update 2019) Cross Border E-commerce is a first great step to enter the Chinese market. It allows you to try & feel the market and many apps are available.| Marketing China
Chinese people are the most connected population. They live and breathe social media. Every time, they look, post, and search for something. The new generation is called Chinese digital natives. The increased access to information and travel has opened their minds. They want to break their routine and be surprised every day. If you want […]| Marketing China
GMA’s Red Note (XiaoHongShu) marketing services: official account setup, community building, influencer campaigns, and data-driven ads.| Marketing China
The use of artificial intelligence has seen a significant growth among luxury brands in China. Find out why you should embrace it too| Marketing China
Baidu’s Content Creation Platform Baijiahao has been a successful and popular addition to the Chinese internet landscape over the past few years. Baidu is one of China’s most-visited websites, with an estimated 580 million monthly visitors (as of June 2021). It also offers a variety of services such as search engine optimization (SEO), Paid ads, […]| Marketing China
Learn how Pinduoduo helps brands tap into China's lower-tier cities and expand reach with social buying, live streaming, and mobile tools.| Marketing China
Step by Step Guide on how to identify the right agents and distributors in China and build a strong distribution network for long-term market growth.| Marketing China
From Singles' Day to 618, explore China's biggest shopping events that drive Chinese e-commerce massive sales.| Marketing China
Although it is the second-largest social media platform in China, Weibo, so-called Chinese Twitter, is relatively unknown outside of mainland China. Weibo presents a huge opportunity for businesses looking to tap into the China market. Weibo is a great way to connect with the Chinese market and can make your business more discoverable. Creating an […]| Marketing China
Web design in China is different! From Baidu SEO to mobile-first UX, discover what it takes to create a high-performing website in China.| Marketing China
It could be revolutionary to gather all kinds of healthcare solutions onto one online platform, and WeDoctor is trying to issue this revolution. WeDoctor valued at US$5.5 billion after its latest round of fundraising, and it was actively preparing for flotation in Hong Kong, despite the recent bearish sentiment in the market. More importantly, these […]| Marketing China
The market of sleep aids products in China is booming. Here's a guide to enter the Chinese market starting with e-commerce.| Marketing China
Elderly care is a giant market in China. The number of elderly residents is progressively growing and thus the demand for a nursing home is rising high in this country as well as the need for geriatrics healthcare in China. This article is going to give you an overview of the opportunities and challenges faced […]| Marketing China
The elderly population takes an important part in China’s nowadays population. As China begins to enter into an aging society (one effect of the one-child policy), nutrition and health care products for the elderly will be one of the main products in the market. Driven by market demands, technological progress, and management renewal, China’s health […]| Marketing China
As one of the most promising markets in the world, hundreds of entrepreneurs and international companies are trying to enter the Chinese market every day. In recent years, Chinese customers have shifted toward online platforms in order to purchase products instead of going to brick-and-mortar stores. Making up more than 50% of the world’s retail […]| Marketing China
Douyin aka Tiktok: The Rising Star of China's Social Media Environment| Marketing China
ByteDance Ltd, the Chinese multinational internet technology company which owns TikTok, has enabled its different video service platforms to connect and communicate in a coordinated way, without effort from the end-user. A few days ago, Platforms of ByteDance like Toutiao, Xigua Video, Douyin (Tiktok), Huoshan Short Video and Wukong, have realized the inter-operation of video […]| Marketing China
Learn proven Tmall SEO strategies to improve product visibility, increase reviews, and outperform competitors in the Chinese market.| Marketing China
Many international Brands and Companies in China are increasingly interested in the utilization of WeChat HTML5 as it has become an integral part of WeChat marketing campaigns. Meanwhile, a lot of international brands still wonder about how and when to use it in order to maximize their business performance. The most important thing to know […]| Marketing China
Learn what it takes to succeed in China's skincare industry, from product adaptation to digital marketing on WeChat and Xiaohongshu.| Marketing China
Tmall Global, as a cross-border eCommerce platform, allows international merchants to sell in China. What are the differences with the regular Tmall?| Marketing China
Looking to understand the differences between Chinese marketplace? We introduce you to China's top e-commerce platforms| Marketing China
Do you sell high-end and premium products? Are you looking for a B2C platform that can raise your sales during these difficult times? In China, there are two eCommerce Giants that are fighting to find western partners. Do you know why? Chinese consumers love to buy “western”. Western is synonymous with high quality, luxury, and […]| Marketing China
Never heard of Weitao? Weitao is Alibaba's Tmall & Taobao Social Media. A social e-commerce tool to improve interaction with your customers| Marketing China
JD Agency. According to a report released by China E-Commerce Research Center on 27, September 2018, the transaction scale of the domestic online retail market in the first half of 2018 reached 4081 billion RMB, with a year-on-year growth of 30.1%. China’s total retail sales of consumer goods reached 18001.8 billion RMB, with a year-on-year growth of 9.4%. That is […]| Marketing China
PR Agency in China. We help with e-reputation and media outreach in China with our expert PR services. We specialize in Chinese media relations.| Marketing China
Are you looking to expand your brand’s reach in the Chinese market? Look no further than Zhihu, China’s largest Q&A platform. With over 120 million answered questions and a smart, well-educated user base, Zhihu offers an excellent opportunity for businesses to increase their brand awareness and credibility among potential customers. In this blog post, we’ll […]| Marketing China
Our guide to world of live streaming in China. Our best strategies for brands to connect with consumers and boost e-commerce success| Marketing China
Guide to Douyin Ads (Chinese TikTok), including ad types, targeting tips, and cost breakdown.| Marketing China
Advertising on Weibo walkthrough by experts: How to advertise on Weibo? Best strategies and how much running Weibo ads cost?| Marketing China
WeChat Channels is a short-video platform inside WeChat. Discover how it works, how to register, and how brands can use it to grow in China.| Marketing China
China’s leading tech company, Tencent, has done away with the need for banknotes altogether with its innovative payment product, WeChat Pay. It’s now possible to go cashless in entire China and people don’t use cash or credit cards, which was completely replaced by mobile payments. WeChat pay can simply be used to pay for everything. […]| Marketing China
Find the right Chinese Influencers to run your campaign and win the heart of Chinese consumers. We tell you How to find KOL and How to get the best deal| Marketing China
In the swiftly evolving landscape of China’s digital marketing, Key Opinion Leaders (KOLs) have emerged as powerful catalysts for brand success. These influencers, ranging from celebrities to industry experts, wield a tremendous ability to shape consumer behavior and preferences. But with a market as diverse and complex as China’s, selecting the right KOL for your […]| Marketing China
Chinese Consumers are scared of new and unknown brands, they prefer to buy famous brands in China. This is because it is a matter of trust and many of them will have been created by Chinese fake brands, domestic brands are often expensive and of poorer quality, therefore they become paranoid. Chinese consumers are living […]| Marketing China
Explore how foreign health brands succeed in China. Use Tmall and JD.com to sell vitamins and supplements online.| Marketing China
What is Wechat? WeChat isn’t just for messaging—it’s China’s digital hub. Explore its features and how brands use it to connect with consumers.| Marketing China
Discover what Tmall is, why it dominates China's e-commerce, and how international brands can succeed on this powerful platform.| Marketing China
Discover why foreign brands dominate 70% of China's chocolate market. Learn proven strategies, key players, and untapped opportunities for international brands.| Marketing China
Discover how Vipshop and vip.com offer unique flash sale opportunities for global brands entering the Chinese e-commerce market.| Marketing China
Discover how your brand can enter China's e-commerce market by launching a Tmall store. Setup tips, eligibility, and success strategies.| Marketing China
As an online seller, you may be looking for new platforms to reach more buyers. Chinese cross-border platform Suning global could be the perfect option for you. In this guide, we’ll tell you everything you need to know about selling on Suning global, from registration to payment and shipping. Let’s get started! GUIDE TO SELL […]| Marketing China
We explain how to navigate PinDuoDuo's merchant page and registration. What you need start selling on the e-commerce platform.| Marketing China
Thinking of becoming a Taobao seller? Find out how international brands can set up and promote a store on China’s top e-commerce platform.| Marketing China
How to sell on JD Worldwide? Our experts cover account setup, store types, fees, and marketing best practices for Chinese e-commerce| Marketing China
Douyin e-commerce deep dive: Social commerce strategies to open and run a successful store, driving high sales conversions.| Marketing China
My take on how to succeed in China's luxury furniture market. E-Commerce platforms guide for international sellers.| Marketing China
Chinese Q&A & Forums are often over looked but they are crucial for companies reputation in China. So let's have a look at Zhihu Marketing!| Marketing China
We connect Brands to Chinese Consumers via Social Media. Wechat, Weibo and so on. Our company is a "Digital Native Agency" , drive results and awarness| Marketing China
Bilibili is where China’s Gen Z hangs out. This guide shows brands how to engage them with influencer, video, and ad tactics.| Marketing China
Almost all young people all around the world that use the Internet and smartphones on daily basis heard about the legacy of Tik Tok and its Chinese twin and original version; Douyin. But what about Kuaishou? This massive short videos app which works similarly to Douyin has not received its well-deserved fame outside of China […]| Marketing China
Discover the power of Little Red Book social media (Xiaohongshu app): engage Chinese audiences, leverage KOLs, and drive cross-border sales.| Marketing China
Learn how to use Baidu Tieba to reach targeted Chinese audiences, build e-reputation, and grow your brand in China’s massive market.| Marketing China
Public relations in China are really important in order to have visibility and to build a good image of your brand.| Marketing China
Learn how Kaola helps international brands enter China’s market by handling logistics, warehousing, and online sales operations.| Marketing China
There are many worldwide websites, platforms, Internet services that are simply banned or barely accessible in China for various reasons. All of them have local substitutes. Knowing them is a big advantage for those who want to do business in China. Today we are taking a look at China’s Wikipedia alternative: Baidu Baike. What is […]| Marketing China
Learn how global marketers use Baidu apps like Baike, Wenku, and Zhidao to grow in China and improve their local search rankings.| Marketing China
Our experts talk Toutiao marketing: official accounts, advertising formats, influencers and content optimization for Chinese audiences.| Marketing China
Everything foreign brands need to know about cross-border e-commerce in China: platforms, costs, regulations, storage options, and marketing strategies.| Marketing China
Learn what Sina Weibo is, how to create a verified business account and the advertising options. How to post and leverage KOL.| Marketing China
Master Baidu SEM in 2025 with our top marketing strategies. Learn how to advertise effectively on China’s leading search engine and boost visibility.| Marketing China
Our hacks for foreign healthcare brands on how to succeed in China’s growing health market using e-reputation, social media, and PR.| Marketing China
Entering the China market? Learn proven strategies for digital marketing, branding, and e-commerce success in the world’s largest consumer base.| Marketing China
Content is no longer king when it comes to WeChat marketing. As WeChat evolves, and more content creators join the platform, users are becoming more and more selective on what they read. Given the ever-changing habits of users, it’s inevitable for brands to adjust their strategy as needed — instead of using WeChat as a […]| Marketing China
There is probably no need to introduce the famous app Douyin, but for those of you that are outside the loop, Douyin is China’s version of Tiktok and was launched in 2016 by ByteDance. The number of monthly active users exceeds 750 million and it continues to grow. Douyin is no longer just a platform […]| Marketing China
Experts explain how WeChat Mini Programs work and how brands use them for e-commerce, payments, and marketing to engage Chinese consumers.| Marketing China
Introduced in 2011 by Tencent, Wechat quickly established itself as the most popular app in China to the point of becoming a must-have for Chinese people. While our days are punctuated by the use of instant messaging and multiple social media, Chinese people are mainly using a single app to do all this: WeChat. Wechat’s […]| Marketing China
