Honesty Research May Be... Dishonest - Neuromarketing
A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data.| Neuromarketing
A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data.| Neuromarketing
Neuroscience Marketing is home of Roger Dooley's Neuromarketing blog - discussing neuroscience, persuasion, influence, behavior science, and more.| Neuromarketing
Harvard and Stanford researchers have found an answer to the age-old marketing question of whether the price should come first or last.| Neuromarketing
Here’s a scenario… You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along with a confusing price structure. As usual, you find you’ll have to wait a bit for a salesperson. The greeter hands you a card with a big “97” printed […]| Neuromarketing
Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something’s not right. It turns out there’s actual neuroscience behind this instinctive reaction. A new study published in Frontiers in Human Neuroscience shows that our brains have a […]| Neuromarketing
A detailed review of five very different solutions to the dilemma of choosing a laptop bag that works for business travel.| Neuromarketing
In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in. The post The Ultimate Laptop Bag: My Quest For Perfection appeared first on Neuromarketing.| Neuromarketing
For Neuromarketing readers, it’s not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated that people’s brains experience more pleasure when they think they are drinking a $45 wine instead of […]| Neuromarketing
Roger Dooley, international keynote speaker and author, just launched a new, three-minute speaker reel video featuring highlights of his Neuro-Loyalty speech based on the ideas in his award-winning book, FRICTION.| Neuromarketing
Are Zoom calls and virtual meetings as effective as face-to-face, in-person ones? Yale scientists used brain imaging tools to find out.| Neuromarketing
Mattel's Mindflex and Mindflex Duel games let players control a ball with their minds. Beyond having fun, kids & adults may improve concentration.| Neuromarketing
What is neuromarketing? Brainfluence author and neuromarketing expert Roger Dooley provides short and long definitions, explains consumer neuroscience.| Neuromarketing
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here’s [...]| Neuromarketing
Product bundles can be a useful tool to boost sales, but beware of their effect on the perceived value of the individual bundled products.| Neuromarketing
