The Dogs of OneSignal: Our Remote-First Office Companions
As we are wrapping up the dog days of summer, we wanted to celebrate some of the four-legged colleagues who bring us joy and keep us company throughout the workday.| Customer engagement blog
As we are wrapping up the dog days of summer, we wanted to celebrate some of the four-legged colleagues who bring us joy and keep us company throughout the workday.| Customer engagement blog
Texas has passed SB 140, a new law regulating SMS marketing starting September 2025. Here’s a quick breakdown of the changes, exemptions, and what you should do to stay compliant.| Customer engagement blog
From novelty to necessity, push has mirrored user expectations—and the lessons of its evolution reveal how to engage users today and tomorrow.| Customer engagement blog
"Multichannel" and "omnichannel " are similar-sounding buzzwords. So what's the actual difference between these two marketing approaches?| Customer engagement blog
With this new integration, craft more targeted and customized messaging experiences throughout the customer lifecycle.| Customer engagement blog
RCS is transforming mobile marketing by replacing generic SMS with branded, interactive messages to engage users in new ways.| Customer engagement blog
Retention doesn’t fail loudly, it erodes quietly. This post exposes six overlooked pitfalls sabotaging your mobile app’s lifecycle strategy.| Customer engagement blog
Ready to apply for RCS messaging? These expert tips will help you streamline the approval process, avoid common pitfalls, and get launched faster with OneSignal.| Customer engagement blog
Learn about high-level Apple push notification best practices along with some valuable resources for marketers and developers to increase engagement.| Customer engagement blog
For real-time games, downtime kills retention. Here’s how Live Activities can keep players engaged between sessions and reduce churn.| Customer engagement blog
RCS messaging is transforming the mobile conversion funnel. Learn why it’s the future of text-based marketing and a revenue game-changer.| Customer engagement blog
Outcome tracking opens up a new way to understand the effectiveness of push notifications for a range of user behavior.| Customer engagement blog
See why smarter messaging—not more prizes—is key to mobile game retention & player growth. Learn the 6 motivators that work.| Customer Engagement Blog
2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.| Customer Engagement Blog
Explore the psychology, data, and strategies behind unread push notifications AND how to fix them before your users churn.| Customer Engagement Blog
RCS is powerful, but getting started has traditionally been complicated. We fixed that.| Customer Engagement Blog
These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction.| Customer Engagement Blog
Not every "silent" user has churned! Learn how to spot and unlock hidden value in your app's quietest segments.| Customer Engagement Blog
Turn your message engagement data into your competitive advantage with precision targeting that drives real results.| Customer Engagement Blog
Use these powerful tactics to drive player engagement, loyalty, and LTV.| Customer Engagement Blog
How game developers should use push notifications and other channels on iOS and Android to re-engage and retain players.| Customer Engagement Blog
We've tackled the three biggest analytics blind spots that keep marketing teams up at night.| Customer Engagement Blog
Email marketing remains a cornerstone of digital strategy for businesses of all sizes. For small businesses, it offers a powerful and cost-effective way to connect with customers, nurture leads, and drive sales. With nearly 4.5 billion people using email worldwide in 2025, projected to reach over 4.8 billion| Customer Engagement Blog
Explore the strengths of RCS and WhatsApp Business to optimize your customer engagement strategy across different markets.| Customer Engagement Blog
Mobile apps shouldn't overlook email. Here's why your mobile company still needs this channel despite what you may have heard.| Customer Engagement Blog
Email A/B best practices require a deep understanding of your email segmentation strategy and your campaign goals. How many of these do you currently put into practice?| Customer Engagement Blog
Learn the unspoken rules, limitations, and strengths of ChatGPT to use it to the greatest effect.| Customer Engagement Blog
Earn more email opens with these 10 tips for writing subject lines and preheaders.| Customer Engagement Blog
We're happy to announce that OneSignal is SOC 2 Type II Certified and HIPAA compliant.| Customer Engagement Blog
RCS is transforming text marketing with rich, branded messaging. Here’s what to know about carrier approval and sending RCS campaigns successfully.| Customer Engagement Blog
Curious about how RCS messaging actually works behind the scenes? This post breaks down the ecosystem—from tools to carriers.| Customer Engagement Blog
Omnichannel customer journey mapping helps you message your customers and meet their needs across every touchpoint with your brand.| Customer engagement blog
What are the most effective ways to gather customer feedback to enhance your app experience? Here, we’ll show you how to do so using different channels such as push notifications and in-app messages.| Customer Engagement Blog
Discover common stages of an app user journey and what interactions and goals are important at each stage.| Customer Engagement Blog
A mobile-first loyalty program is a way to incentivize long-term customer engagement by rewarding customers for repeated interactions with your brand.| Customer Engagement Blog
Feeling stuck in a retention rut? These 8 questions will help mobile marketers and developers rethink engagement and build long-term user loyalty.| Customer Engagement Blog
This guide breaks down Android Live Updates, how they work, and how mobile marketers and developers can use them to drive retention in real time.| Customer Engagement Blog
Discover how brands are using RCS messaging to create personalized, interactive mobile experiences that drive conversions.| Customer Engagement Blog
As we wrap up another dynamic quarter at OneSignal, we are excited to announce a series of powerful new features designed to enhance your customer engagement strategies.| Customer Engagement Blog
Security and privacy are ongoing commitments that require constant vigilance and improvement. Here's what to know about our most recent certifications.| Customer Engagement Blog
Discover how to combine AI's precision with human creativity to supercharge your mobile marketing strategy—plus, learn how tools like OneSignal and ContextSDK make it easy.| Customer Engagement Blog
Data Tags are one of our most powerful features for advanced targeting and engagement. Tags enable you to store arbitrary data for each user which can then be used to build custom audiences and personalize messages, and are a very popular feature among our customers. Up to two Data tags| Customer Engagement Blog
Struggling to keep users engaged? Use these tried-and-true strategies to improve short and long term retention rates.| Customer Engagement Blog
AI is revolutionizing mobile messaging by enabling smarter automation and more efficient engagement. Here's how to get the most value.| Customer Engagement Blog
As mobile usage continues to increase and users unsubscribe from emails and push notifications, more and more companies are turning to in-app messaging to reach their users and drive business outcomes.| Customer Engagement Blog
Starting this week in Firefox, and next month in Chrome (February 2020), under certain conditions, users will see a quieter notification permission UI that is less interruptive.| Customer Engagement Blog
Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.| Customer Engagement Blog
OneSignal’s powerful in-app messaging offers a variety of ways to communicate the value of an app and help convince users to continue to come back.| Customer Engagement Blog
Who says you can't have perfect timing, every time? Automate your customer messaging strategy to create meaningful connections at scale.| Customer Engagement Blog
We've introduced new features that enable you to schedule campaigns with precision, streamline your workflow, and maximize the impact of your messaging.| Customer Engagement Blog
In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.| Customer Engagement Blog
Push notifications are changing the user experience and raising the bar for customer communication. Find out what users expect from push and what companies must deliver in order to keep pace.| Customer Engagement Blog
How do segmentation, A/B testing, rich media, and other factors impact push notification performance?| Customer Engagement Blog
What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.| Customer Engagement Blog
These days, people are all about seeing ads that involve custom images, sounds or videos.| Customer Engagement Blog
We analyzed 42 billion notifications sent to users across during a one-month period to determine the best time to send push notifications.| Customer Engagement Blog
With so many user communication channels to choose from, how do you identify the best one for each use case? Learn how mobile push, web push, email, SMS, and in-app messaging compare.| Customer Engagement Blog
More brands are turning to SMS to deliver a seamless cross-channel customer experience. Discover key SMS strategies to grow your business.| Customer Engagement Blog
Target your audience more precisely and boost engagement by using Segments, a powerful feature available to all OneSignal users.| Customer Engagement Blog
Learn the difference between transactional & promotional messages so you can utilize them to best communicate with your customers.| Customer Engagement Blog
Learn how to increase opt-in rates for iOS push notifications and improve user retention.| Customer Engagement Blog
With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.| Customer Engagement Blog
Learn different onboarding strategies and how to choose the right approach for your app.| Customer Engagement Blog
Learn all about text-message marketing and why it's a compelling channel to add to your communication strategy.| Customer Engagement Blog
Personalized messaging can be implemented in almost every facet of your marketing strategy and has been proven to improve open rates, nurture engagement, drastically boost app retention, and build lasting trust with customers.| Customer Engagement Blog
Learn why and how you can start segmenting your app audience to deliver the most effective messaging.| Customer Engagement Blog
Live Activities is now available for iOS 16 and beyond. Learn more about this Apple feature, use cases, and our plans to support it.| Customer Engagement Blog
We're excited to announce we've added email to our cross-channel Journeys product!| Customer Engagement Blog
Use OneSignal Journeys to grow engagement and deliver relevant content to your users at the right time.| Customer Engagement Blog
A well-executed referral program not only attracts new users but also encourages existing users to engage more deeply with your app, planting the seeds for long-term retention and growth.| Customer Engagement Blog
We’re taking a look at how to write marketing emails that convert — from header to footer, let's optimize.| Customer Engagement Blog
These are some of the tell-tale engagement signs that a free user may be getting close to converting into a paying customer| Customer Engagement Blog
The greatest risk to your email deliverability? Being mistakenly labeled as email spam by users’ internet service providers (ISPs) because you sent an email to a spam trap.| Customer Engagement Blog
Every time someone interacts with your mobile app, they are giving you invaluable data to help uncover both pain points and success markers.| Customer Engagement Blog
OneSignal helps 850,000+ developers send over 5 billion push notifications every day. Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.| Customer Engagement Blog
The user preference center touches everything from preferred communication channels (email, SMS, push notifications) to frequency controls, putting your users’ in charge of their journey with your platform.| Customer Engagement Blog
