Imagine students searching for a university online, only to find the same handful of schools dominating the results while others remain hidden. This is the reality for many institutions today. According to Statista, 89% of college-bound students in the U.S. identified university websites as the most important resource during their research process. Yet, despite this […] The post The SEO Blind Spot in Higher Ed: Why Most Universities Are Invisible to Prospective Students appeared first on Th...| Think Orion
Explore effective higher education marketing strategies for budget optimization and allocation to drive maximum ROI even when budget constraints are involved.| Think Orion
Discover how parents influence college decisions and explore marketing strategies to engage them with personalized and targeted content.| Think Orion
Learn how higher education can adopt DTC marketing strategies to improve enrollment, engage students, and create lasting connections throughout their journey.| Think Orion
Traditional student recruitment is falling short in today’s digital age, so universities are adopting personalized, data-driven strategies to attract students.| Think Orion
Reddit is a digital platform where anyone can join a community to learn from one another, engage in authentic conversations, explore passions, and share experiences. It is a community-driven platform with nearly 100 million daily active users and over 1.2 billion monthly active users as of 2024. Based on insights, 44% of U.S. Reddit users […] The post Reddit marketing for Education Brands (Universities, Online Courses and Colleges) appeared first on Think Orion.| Think Orion
Today, your institution’s reputation isn’t just about what happens on campus anymore. It is shaped by what people see online. Students aren’t just flipping through brochures like they used to. They’re scrolling through your social media, reading reviews, and checking out your website. And it’s not just students, faculty, researchers, donors, and other key stakeholders […] The post Higher Education Online Reputation Strategies and Importance (Plus Reputation Management Plan) appear...| Think Orion
When people think about higher education, the first thing that often comes to mind is the price tag. Tuition fees, student loans, and years of financial commitment can make college seem more like a burden than an opportunity. With college affordability becoming a major concern, many students and families question whether a degree is worth […] The post Reframing the Higher Ed Messaging from ‘Cost’ to ‘Investment’ appeared first on Think Orion.| Think Orion
Today, the question is no longer whether universities and colleges need digital transformation but how quickly they can adapt. With the global shift toward online learning, the increasing demand for personalization, and changing student perspectives, the need for digital transformation has accelerated more than ever. Therefore, institutions are rethinking core strategies to deliver value, drive […] The post Higher Education Digital Transformation Strategy 2025 appeared first on Think Orion.| Think Orion
The world of higher education is changing faster than ever. With declining enrollment, increasing competition, and a growing student population that is more diverse and digitally connected than before, colleges and universities are facing a whole new set of challenges. Therefore, in such an environment, marketing isn’t just about filling the seats but telling a […] The post 9 Higher Education Marketing Case Studies appeared first on Think Orion.| Think Orion
UX design streamlines the college application process, improves user experience, drives conversions, and reduces drop-offs with tools for optimizing forms.| Think Orion
Discover how interactive content for higher education marketing (with examples) attracts students using VR, ROI calculators, gamification, chatbots, and more.| Think Orion
Learn how to build a data-driven enrollment funnel for higher education admissions to improve targeting, enhance student experiences, and boost enrollment rates.| Think Orion
An effective enrollment marketing funnel helps in creating awareness, interest, desire, and action for the prospects, and aids in decision-making.| Think Orion
Looking to enhance your website to be competitive? Our higher education website design tips give you the growth roadmap with top examples to learn from.| Think Orion
Our higher education marketing agency specializes in reaching prospects through paid search, social media, display advertising, and SEO.| Think Orion
Want to learn how to create an effective call to action for higher education website? Check out these 10 tips with examples from our experts!| Think Orion
Explore the 10 effective social media strategies tailored for higher education institutions to engage and attract stakeholders.| Think Orion
Our selected higher education marketing trends can help you understand the importance of utilizing the latest marketing approaches to recruit students.| Think Orion
Your university branding is important because it makes the concept of higher education more tangible, promising a certain quality of experience.| Think Orion
Explore the best email marketing strategies for higher education to increase enrollments and generate ROI. Convert prospects into sales lead.| Think Orion
Align your university enrollment marketing approach with your institution’s values and shift in consumer behavior to attract more applicants and drive enrollments| Think Orion
Learn 7 best tactics for crafter higher education marketing strategies for Generation Z that lead to conversions.| Think Orion
Student recruitment strategies for universities and colleges. These strategies are created by higher education marketing experts.| Think Orion