Customer Acquisition Cost (CAC): What Is It & How to Calculate - MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Learn how to track customer retention, analyze churn, and implement strategies to improve long-term loyalty.| MNTN
Track and optimize your demand generation efforts with key KPIs. Learn which metrics matter most for driving leads and revenue.| MNTN
Learn how to measure customer loyalty with NPS, calculate your score, and use insights to improve retention and brand advocacy.| MNTN
Get a full breakdown of MQLs, SQLs, and SALs, their differences, and how they impact marketing and sales alignment.| MNTN
Discover how ABM and demand generation compare. Learn when to use each approach to attract and convert high-value customers.| MNTN
What is Roku? Discover how it works, available devices, and pricing—plus why it’s a major player in streaming and CTV advertising today.| MNTN
What is Pluto TV and how does it work? This guide covers everything you need to know about the free ad-supported platform, Pluto TV.| MNTN
What is Plex? Learn how it works, its pricing options, and key features. Discover how this platform streams and organizes media.| MNTN
What is Netflix and how does it work? This article explains everything you need to know for consumers and advertisers.| MNTN
What is Hulu? Learn how it works, explore its plans and pricing, and see how to sign up for one of the most popular streaming platforms.| MNTN
What is Google TV? Learn how it works, available devices, and pricing—plus how it organizes streaming, live TV, and apps in one platform.| MNTN
Learn how to analyze the customer journey in 10 clear steps. Identify touchpoints, spot friction, and drive conversions across channels.| MNTN
Disney+ advertising in 2025 gives brands access to premium audiences at scale—learn ad formats, targeting, and strategies to maximize ROI.| MNTN
Learn how addressable TV advertising delivers targeted ads to specific households for more precise and effective campaigns.| MNTN
What is Peacock TV? Learn about its plans, pricing, and how to sign up—plus what makes it a key player in the streaming and CTV ad landscape.| MNTN
Peacock offers different subscription tiers, which include “Premium” and “Premium Plus.” With a name like Peacock Premium, many consumers assume that their experience would be ad-free, but it doesn’t hurt to ask: Does Peacock Premium have commercials?| MNTN
Learn how ad networks and ad exchanges compare, from inventory sourcing to targeting capabilities and advertiser control.| MNTN
Here's everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers.| MNTN
Two of the most popular bidding strategies you’ll encounter are header bidding and real-time bidding (RTB). Here’s everything you need to know about each.| MNTN
Get the latest CTV ad specs and formats for 2025. Learn how to optimize video ads across streaming platforms.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
Learn how to advertise on Netflix in 2025 with this complete guide covering ad formats, targeting, costs, and best practices for success.| MNTN
Learn how to build a high-converting sales funnel from scratch with this step-by-step guide covering strategy, structure, and best practices.| MNTN
An optimized conversion funnel turns visitors into buyers. Explore how ecommerce brands use funnels to improve customer acquisition.| MNTN
This article explores view-through vs. click-through attribution, including key differences and when to use each method.| MNTN
Explore the factors that influence TV commercial costs in 2025, from ad placements to production and media buying.| MNTN
In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms.| MNTN
Follow these steps to create successful performance marketing strategies.| MNTN
According to new research from Leichtman Research Group, 87% of US TV households have at least one Connected TV device.| MNTN
Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels.| MNTN
What exactly is a full-funnel marketing strategy? And how can you build one that brings in results? Let’s explore the fundamentals of full-funnel marketing.| MNTN
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Gathering customer information and keeping it organized requires the right data solution. One of the most common solutions? The data management platform (DMP).| MNTN
Now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends.| MNTN
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
Marketers have found a new successful model for targeting customers: Connected TV (CTV). But calculating the return on investment for Connected TV can be tricky (just like any other digital marketing channel). That’s where CTV attribution comes in.| MNTN
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.| MNTN
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads' performance.| MNTN
The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
Time-decay attribution focuses on the timing of a customer’s interactions with marketing materials, giving more credit to those that occur just before the customer makes a purchase.| MNTN
Marketing spend in the U.S. reached nearly $481 billion last year, but where is that money going? This is why marketing attribution is vital: to determine which of your marketing efforts are leading to conversions.| MNTN
In today’s digital world, consumers receive marketing messages from a number of different channels. It can be difficult to track which marketing touchpoints are actually driving conversions. That’s where multi-touch attribution comes in. Multi-touch attribution modeling allows you to see the full journey a customer takes before making a purchase. This includes all of the […]| MNTN
With an omnichannel digital approach, it can be tricky to figure out exactly which channel ultimately led to a sale. A multi-channel attribution model can give you a better sense of which marketing efforts are responsible for converting customers.| MNTN
As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources. That's where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer's path to conversion — from the first interaction to the final purch...| MNTN
Attribution modeling is a term that refers to how you assign credit for various ad campaigns on your sales. One such model, linear attribution, considers all touchpoints on the customer’s journey, which can be an effective way to determine how successful your overall campaign is in converting.| MNTN
In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. Uncovering the touchpoints with the most influence, however, demands precision and insight.| MNTN
To optimize your marketing budget, you need to measure how well your marketing channels are converting. Various attribution models can help you gauge success by assigning conversion credit to different customer touchpoints. There are multiple attribution models to choose from, each with their own benefits and limitations.| MNTN
There are plenty of ways to approach attribution, but you’ll see the most accurate picture for your business with a custom attribution model.| MNTN
Here, we'll break down everything you need to know about cookieless attribution—and how to get started.| MNTN
Click-through attribution, or click-through conversion, is just one of many marketing attribution models you can use to get a better understanding of how your ads are performing. In this guide, we'll break down everything you need to know about click-through attribution.| MNTN
Customer data platforms (CDPs) are a game-changer when it comes to how businesses collect, manage, and use customer data. In this crash course on CDP marketing, you’ll learn everything you need to know about these platforms, how they work, and what benefits they provide.| MNTN
You need a wealth of information about your target audience to market to and engage with them effectively. However, simply gathering lots of consumer data is not enough. You also need a solution to manage the insights you collect. The key players in this space are customer data platforms (CDPs) and data management platforms (DMPs). […]| MNTN
Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can buy it if they don’t know about it.| MNTN
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
Explore how ad networks aggregate inventory from publishers and connect advertisers with targeted ad placements across multiple sites.| MNTN
More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
While there are many different attribution models to choose from, this article will cover first-touch vs. last-touch attribution, including how and when to use them.| MNTN
Understand linear TV advertising, how it compares to CTV, and the strategies brands use to reach engaged audiences through traditional TV.| MNTN
Understand the differences between SVOD, AVOD, and TVOD. Learn how each monetization model impacts advertisers and viewers.| MNTN
Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. If you’re not advertising on Hulu, you could be missing out on millions of potential customers.| MNTN
Connected TV retargeting not only allows brands to affordably and efficiently reach audiences on television, it fulfills the promise of true cross-device.| MNTN
Learn what SQLs are, how they differ from MQLs, how they signal strong buying intent, and the best ways to close more sales.| MNTN
Understand what SALs are, how they differ from MQLs and SQLs, and the key steps to convert them into customers.| MNTN
Find out how to calculate ROI, assess campaign profitability, and improve your marketing investment for long-term success.| MNTN
Discover what MQLs are, how they fit into the sales funnel, and proven methods for generating high-quality leads.| MNTN
Explore how CLV helps predict long-term revenue, how to calculate it, and strategies to increase customer retention.| MNTN
Everything you need to know about Cost Per Lead (CPL) and how you can use it to help evaluate your marketing strategies.| MNTN
Understand how CPA helps measure campaign efficiency, how to calculate it, and ways to lower acquisition costs.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
A sales funnel is the foundation of any successful marketing strategy. Learn what it is, how it works, and why it’s crucial for conversions.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
A breakdown of performance marketing, how it works, and why it’s essential for brands focused on measurable results.| MNTN
Learn everything advertisers need to know about CTV ad inventory, how it works, where ads appear, and how to secure premium placements.| MNTN
It’s important to understand cross-device attribution (and its limitations) to better measure your marketing performance and drive meaningful results.| MNTN
The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. But if you want to make the most of CTV advertising, you’ll need to master the art of CTV targeting.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
Explore how programmatic advertising automates media buying, improves targeting, and optimizes ad spend with real-time bidding.| MNTN
Learn the key differences between OTT and CTV advertising, including ad formats, targeting, and platform advantages.| MNTN
Track and optimize your marketing campaigns with these 15 key digital marketing metrics and performance indicators.| MNTN
Learn how cable TV advertising works, its costs, benefits, and how it compares to streaming and digital alternatives.| MNTN
Learn how ad exchanges facilitate real-time bidding, connecting advertisers and publishers to buy and sell digital ad inventory.| MNTN
Explore how SSPs help publishers sell ad inventory programmatically, maximize revenue, and connect with premium advertisers.| MNTN
Discover the five key stages of the sales funnel, complete with real-world examples and actionable strategies to move prospects forward.| MNTN
Discover how Performance TV combines the reach of CTV with digital-style targeting, optimization, and attribution to drive real results.| MNTN
Learn how demand generation attracts, nurtures, and converts high-quality leads. Discover key strategies to drive long-term growth.| MNTN
Understand how demand generation and lead generation differ. Learn when to use each strategy to build your pipeline effectively.| MNTN
See real-world demand generation campaigns that drive results. Use these proven ideas to boost brand awareness and conversions.| MNTN
Find out which demand generation channels deliver the best results. Learn how to leverage them for maximum reach and impact.| MNTN
Explore brand awareness marketing, why it matters, and the best strategies to strengthen your brand’s presence.| MNTN
Boost your pipeline with demand generation strategies that deliver. From content marketing to CTV ads, discover what works best.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
Explore the top tools for automating and optimizing demand generation. Improve lead nurturing, targeting, and campaign performance.| MNTN
Learn how to advertise on Peacock in 2025 with this complete guide covering ad formats, targeting options, costs, and best practices.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
Understand the key differences between DSPs, SSPs, and ad exchanges, and how they work together in programmatic advertising.| MNTN
