What Is AVOD (Advertising Video on Demand)? - MNTN
Here's everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers.| MNTN
Here's everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers.| MNTN
You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. One of the most popular techniques is header bidding. It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers.| MNTN
Two of the most popular bidding strategies you’ll encounter are header bidding and real-time bidding (RTB). Here’s everything you need to know about each.| MNTN
Get the latest CTV ad specs and formats for 2025. Learn how to optimize video ads across streaming platforms.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
Learn how to advertise on Netflix in 2025 with this complete guide covering ad formats, targeting, costs, and best practices for success.| MNTN
Learn how to build a high-converting sales funnel from scratch with this step-by-step guide covering strategy, structure, and best practices.| MNTN
An optimized conversion funnel turns visitors into buyers. Explore how ecommerce brands use funnels to improve customer acquisition.| MNTN
This article explores view-through vs. click-through attribution, including key differences and when to use each method.| MNTN
Explore the factors that influence TV commercial costs in 2025, from ad placements to production and media buying.| MNTN
In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms.| MNTN
Follow these steps to create successful performance marketing strategies.| MNTN
According to new research from Leichtman Research Group, 87% of US TV households have at least one Connected TV device.| MNTN
Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels.| MNTN
What exactly is a full-funnel marketing strategy? And how can you build one that brings in results? Let’s explore the fundamentals of full-funnel marketing.| MNTN
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Gathering customer information and keeping it organized requires the right data solution. One of the most common solutions? The data management platform (DMP).| MNTN
Now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends.| MNTN
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
Marketers have found a new successful model for targeting customers: Connected TV (CTV). But calculating the return on investment for Connected TV can be tricky (just like any other digital marketing channel). That’s where CTV attribution comes in.| MNTN
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.| MNTN
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads' performance.| MNTN
The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
Time-decay attribution focuses on the timing of a customer’s interactions with marketing materials, giving more credit to those that occur just before the customer makes a purchase.| MNTN
Marketing spend in the U.S. reached nearly $481 billion last year, but where is that money going? This is why marketing attribution is vital: to determine which of your marketing efforts are leading to conversions.| MNTN
In today’s digital world, consumers receive marketing messages from a number of different channels. It can be difficult to track which marketing touchpoints are actually driving conversions. That’s where multi-touch attribution comes in. Multi-touch attribution modeling allows you to see the full journey a customer takes before making a purchase. This includes all of the […]| MNTN
With an omnichannel digital approach, it can be tricky to figure out exactly which channel ultimately led to a sale. A multi-channel attribution model can give you a better sense of which marketing efforts are responsible for converting customers.| MNTN
As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources. That's where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer's path to conversion — from the first interaction to the final purch...| MNTN
Attribution modeling is a term that refers to how you assign credit for various ad campaigns on your sales. One such model, linear attribution, considers all touchpoints on the customer’s journey, which can be an effective way to determine how successful your overall campaign is in converting.| MNTN
In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. Uncovering the touchpoints with the most influence, however, demands precision and insight.| MNTN
To optimize your marketing budget, you need to measure how well your marketing channels are converting. Various attribution models can help you gauge success by assigning conversion credit to different customer touchpoints. There are multiple attribution models to choose from, each with their own benefits and limitations.| MNTN
There are plenty of ways to approach attribution, but you’ll see the most accurate picture for your business with a custom attribution model.| MNTN
Here, we'll break down everything you need to know about cookieless attribution—and how to get started.| MNTN
Click-through attribution, or click-through conversion, is just one of many marketing attribution models you can use to get a better understanding of how your ads are performing. In this guide, we'll break down everything you need to know about click-through attribution.| MNTN
Customer data platforms (CDPs) are a game-changer when it comes to how businesses collect, manage, and use customer data. In this crash course on CDP marketing, you’ll learn everything you need to know about these platforms, how they work, and what benefits they provide.| MNTN
You need a wealth of information about your target audience to market to and engage with them effectively. However, simply gathering lots of consumer data is not enough. You also need a solution to manage the insights you collect. The key players in this space are customer data platforms (CDPs) and data management platforms (DMPs). […]| MNTN
Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can buy it if they don’t know about it.| MNTN
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
There are plenty of different ways to market your digital store, and to help you learn how to advertise Shopify stores, we’ve compiled a list of our ten favorite marketing strategies.| MNTN
Learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.| MNTN
It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones.| MNTN
More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
While there are many different attribution models to choose from, this article will cover first-touch vs. last-touch attribution, including how and when to use them.| MNTN
Understand linear TV advertising, how it compares to CTV, and the strategies brands use to reach engaged audiences through traditional TV.| MNTN
Understand the differences between SVOD, AVOD, and TVOD. Learn how each monetization model impacts advertisers and viewers.| MNTN
Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. If you’re not advertising on Hulu, you could be missing out on millions of potential customers.| MNTN
Connected TV retargeting not only allows brands to affordably and efficiently reach audiences on television, it fulfills the promise of true cross-device.| MNTN
That’s where sales-qualified leads, or SQLs, can change how you approach marketing. Focusing on filling your pipeline with SQLs can boost your chances of converting more people into customers.| MNTN
You may have heard of MQLs and SQLs, but SALs tend to go under the radar. Read on to learn more about this important type of lead.| MNTN
Every business wants to thrive. One of the most insightful and efficient ways of measuring a company's health is Return on Investment (ROI).| MNTN
What are MQLs in marketing and how do they work? Here's everything you need to know about MQLs and why they're important.| MNTN
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Last in our roundup – CLV.| MNTN
Everything you need to know about Cost Per Lead (CPL) and how you can use it to help evaluate your marketing strategies.| MNTN
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Next up – Cost Per Acquisition.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
A sales funnel is the foundation of any successful marketing strategy. Learn what it is, how it works, and why it’s crucial for conversions.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.| MNTN
According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory.| MNTN
It’s important to understand cross-device attribution (and its limitations) to better measure your marketing performance and drive meaningful results.| MNTN
The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. But if you want to make the most of CTV advertising, you’ll need to master the art of CTV targeting.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
OTT Advertising - same same, but different to Connected TV (CTV)? We clear the confusion once and for all.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, Connected TV has changed the game.| MNTN
What is an ad exchange and how does it work? An ad exchange is the central part of the purchase process for programmatic advertising.| MNTN
Supply Side Platforms—or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing.| MNTN
The sales funnel has five distinct stages. Keep reading to learn about each one, including some examples and strategies for how to master each stage.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
If you work in marketing, you've probably heard the phrase "demand generation." But what does it mean? Here's everything you need to know.| MNTN
Ever wonder what's the difference between demand generation and lead generation? Our guide tells you everything you need to know.| MNTN
Here are ten examples of demand generation that you can use to inspire your customer acquisition campaigns.| MNTN
Demand generation (also referred to as simply “demand gen”) represents the cornerstone of driving interest and engagement in your products or services.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN
Creating a genuine interest in your product or service is a must if you want consumers to convert. Learn the demand gen tactics that will put you on the fast lane to growing your business.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
Which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024?| MNTN
As of Q4 2023, Peacock has achieved a monthly active user count of 31 million. Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
Boost your B2B pipeline with these 10 proven demand generation strategies. Learn how to attract, engage, and convert prospects.| MNTN
Learn how to re-engage high-intent B2B prospects with this 2025 retargeting guide, covering strategies and campaign optimization.| MNTN
According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for the first time.| MNTN
Technology makes it easier to seek out customers, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. That's where performance marketing can provide real solutions.| MNTN
Explore the latest CTV statistics, audience trends, and market growth to shape your 2025 advertising strategy.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Why should Living Room Quality be a must-have for advertisers? Advertisers should assume by default that a “second screen” is always present and plan for it. TV ads need to be compelling enough to draw attention away from their other devices.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
