I remember reading about an experiment long ago. Participants were shown a bar. This bar was supposed to represent the numbers 1 to 1,000,000. The researchers asked each participant to mark where 1,000 would appear on the line. Have a go yourself, gut feeling only. Take a| Elliot C Smith
In contrast to my post about Pepster [https://www.elliotcsmith.com/things-pepster/], this isn't going to be a year-by-year timeline for my research. Anyone who has done a Ph.D. can probably attest to the sporadic nature of getting from start to finish. Instead, this will be a breakdown of| Elliot C Smith
Thoughts on building product, growth, and software. Plus other miscellaneous things.| Elliot C Smith
For almost everyone, a big part of your professional life will be communicating ideas to others. Your ability to communicate those ideas to others will be directly correlated with your success. I’ve noticed, over many years of trying to communicate ideas, that there are several common failure modes in| Elliot C Smith
Over the last twelve or so months I’ve been working to spin up a new line of revenue at Explorate. The company has, for most of its history, been focused around growing a freight forwarding services business. Rather than use off the shelf software, we developed our own. Fit| Elliot C Smith
It’s taken a long time to write this. Not because it was a secret but it has taken me about that long to decide what I wanted to say. The short version is that Maxwell Plus was an AI startup in health that we ran for six years, ending| Elliot C Smith
Sometimes I think technology has hit a bit of a wall. There are lots of every day things that I feel should be solved by now. For some vague definition of solved. The logical part of me, the part that has been building technology products for the last dozen years,| Elliot C Smith
I saw an article recently about the continued growth in the Avocado market. I don’t know why it showed up but something about it tempted me enough to read it. Most of the article was updates on weather conditions and a surge in production in some part of the| Elliot C Smith
I am about twenty percent into book seven of the Dungeon Crawler Carl books and it has been a blast. In particular the Audiobook versions read by Jeff Hayes. It’s funny, full of interesting twists and turns and often quite heartwarming. All while remaining very light hearted. If you| Elliot C Smith
I was listening to an episode of Lenny’s Podcast with the Head of Growth at Shopify. In it, they talked about how 30% - 40% of all experiments fail to show long term impact. I’m not doubting the numbers, but I think this misses the point. Experiments around| Elliot C Smith
I can’t remember where or when but I once was told an anecdote about economics and human perception that stuck with me. This is paraphrased somewhat so lets hope the original author forgives me. The story goes like this: It’s fairly well known that if you’re lucky| Elliot C Smith
Your business will live or die based on whether or not you manage to find, and maintain, product market fit (PMF). Product market fit is notoriously hard to measure, especially with leading metrics. In the long run there's only one metric that manages to capture concisely if you’ve nailed| Elliot C Smith
I’ve noticed that, generally speaking, people have one of three modes when it comes to working on ideas. These ideas could be anything but for the sake of clarity, assume I’m talking about some new initiative within a business. The three modes are Drafter, Editor and Critic. Finding| Elliot C Smith
I often get comments on my very much overkill home webcam setup. It stems back to a time where I was experimenting with making YouTube videos and podcasts. Despite not doing much of that any more I’ve kept the setup at my desk for days when I work from| Elliot C Smith
Both the company I started, and the one I work for now have been trying to disrupt. That is to say, there’s an incumbent process or system that exists and we’re trying to do better. In both cases doing better means higher accuracy and delivering answers earlier. First| Elliot C Smith
I hear a lot of people say they want their startup to be more ‘experiment driven’. I’ve encouraged that behaviour a lot myself. Take bets, see how they progress, gather data and use the result to validate, or invalidate some sort of hypothesis. If executed well, this approach can| Elliot C Smith
There is a lot of advice out there stating that every product should be as simple as possible. Less clicks, less decisions. There’s even a prominent story about having too many jams to choose from and the overwhelming sadness that can cause. Like most high level advice, this idea| Elliot C Smith
Every company has a default. It’s the set of things that happen when nobody is pushing in any particular direction. Usually, its the combined momentum of all the pushing you’ve been doing. There are times in a company where its useful to remove that default. You want to| Elliot C Smith
This post was inspired by, but isn’t solely about, the recent market panic set off by the release of DeepSeek. I don’t claim to be able to pick which new technology fads will be winners. Sometimes bubbles deflate a little but ultimately stick around. These I’ll call| Elliot C Smith
Word of mouth is a hell of a growth lever, but only when it works. It’s now become almost universal to send your customers an NPS survey and—hopefully—use your scores in the high 80s to show how well you’ll grow organically. Truth is, this only works| Elliot C Smith
Cutting myself some slack towards the goal of being prolific I felt it would be a good exercise to catalog some of the things I have worked on over the years. A public record and a reflection with some hindsight. Pepster - An app and device for kids with cystic| Elliot C Smith
Knowing how to do something from first principles is a valuable skill. However, always starting from first principles is a good way to relearn many mistakes. I am the kind of person who likes to really understand things. I love a good spreadsheet or back of the envelope model. I| Elliot C Smith
Barnacle processes, invented when growth is lacking, can slow and kill otherwise great startups. Tech startups have a general culture of going fast. When growth is slow in a culture like that, people often still want to move around quickly. When that happens, people need to run in circles to| Elliot C Smith
The hardest part of transitioning into management is becoming comfortable with people doing things differently from you. Your job shifts from what you can output to how much output you can generate in others. Many first-time managers make the mistake of thinking their job is to ensure their reports do| Elliot C Smith
(This post also appeared over on the MSV blog.) It is easy to announce a new investment in a new company when all we need to talk about is the potential of an opportunity. But we don’t speak enough about the companies that don’t make it. Maxwell Plus| Elliot C Smith
Some definitions. The rest of this post will only make sense if we’re on the same page about what a technology and service business is. The scenarios I am describing combine human-delivered specialty service and a technology platform enabling that service delivery. In the long term, these companies tend| Elliot C Smith
I wish that more products had an option to reset to factory settings. Whether I haven’t used a product in a long time or have found a new way to set things up, there are plenty of reasons to return to square one. In a world where more and| Elliot C Smith
Nate Silver’s The Signal and the Noise successfully walks the fine line of communicating a complex set of ideas in enough detail to be both interesting and informative. The book introduces the reader to statistical modelling through examples in sports, politics, finance, and science. It makes no attempt to| Elliot C Smith
Few things can be as helpful and potentially time-wasting as modelling your business with a spreadsheet and setting metrics. A clear model of how you make money is a great tool to help identify bottlenecks or risks. On the other hand, it is very easy for models and the team| Elliot C Smith
Once, a long time ago, I was at an event where a local 'business leader' came to talk. Their talk was the story of their business, how they grew it and what made it successful. By some metrics their business was a success. It wasn't a tech startup, this is| Elliot C Smith
Over the last three months I read all four of the currently published SVPG books They cover a large range of topics in what they call ‘the product operating model’. This model spans high level product strategy, day to day product discovery and fields like product marketing. I recently collated| Elliot C Smith
Product discovery works best when you have no favourite ideas. Spending time with real users validating problems and potential solutions is a critical part of good product discovery. Often ideas that sound great around the office white board fall flat when tested with real users. An important part of maturing| Elliot C Smith
I have found myself on somewhat of a SVPG book binge recently. A binge kicked off from an episode of Lenny’s podcast with Marty Cagan on what he calls ‘Product Management Theater’. Product management theater is the idea that many product teams end up doing things that sound like| Elliot C Smith
There are lots of reasons that startups don’t make it. Sometimes they build the wrong thing. Sometimes they build the right thing too early. Sometimes, amongst all the others, they build something great but can’t convince the world to use it. That’s what this post is about.| Elliot C Smith
There was never a moment where I felt that destiny was pulling me towards a career in product. Though I have come to realize that those moments tend to live mostly in fiction. Despite all that, I currently find myself as Head of Product in a growing technology startup. I| Elliot C Smith
There's an idea that gets thrown around a lot which is to build products (or businesses) to solve problems you have first hand experience with. Solve a problem for yourself. If your career is in tech, especially the 'building tech for tech people' subcategory, it can be very hard to| Elliot C Smith
With the recent release of Sora from Open AI there's once again a flood of online sentiment around the end of all jobs for creatives. The technology is impressive, lets get that out the way early. There's something about video that feels more impressive than text or image generation. Despite| Elliot C Smith
Asking for feedback on your work is an important part of improving. Sometimes, receiving that feedback can feel extremely personal. Whether it’s writing, slides, code or anything else we can tie ourselves up in our creations. Learning to separate ourselves from our work is an important step, one I’| Elliot C Smith
The value of any tracked metric is in the actions it inspires. Numbers on a wall or a slide deck don’t mean anything on their own. They’re signposts and signals to help guide behaviour. Making the metrics go up or down can be very rewarding. Some metrics however,| Elliot C Smith
Large Language Models (LLMs) like ChatGPT have rapidly become commonplace tools. They’re the most transparent AI application I can think of, users know they’re interacting with an AI. Despite that, I see chat as a complex and difficult user experience for most applications. It’s similar to interacting| Elliot C Smith
I've spent the last two weeks in Japan. Mostly in big cities like Tokyo. In being here there's something that stands out in stark contrast to my every day experience living in a small to mid sized city in Australia (Brisbane). While no place is perfect I have come to| Elliot C Smith
Somebody lied on the internet. Happens every day. Yet, for some reason there’s a great temptation to engage. A temptation to step in and correct the lie. I’d say this is equally as true when the lie is obvious. I see this most on Twitter but it happens| Elliot C Smith
In one way or another, I have been writing code for the last two decades. If I am being honest with you, dear reader, I can't pinpoint the exact time I wrote my first software, but it is close enough to twenty years to take some poetic license with this.| Elliot C Smith