2020 was a good but also tough year for me. Currently, I am focusing on simplifying and letting go: for example, by working less and reducing my possessions to 76 things. Read more about this in this review and outlook: A very good year for Friendly 2024 was a good year for Friendly. This was […] The post 2024 Year in Review: Hans in Luck appeared first on Stefan Vetter.| Stefan Vetter
Comfort and freedom are opposites. You cannot maximize both. I have realized that my main motivation is freedom – not money or status. And the fewer things you have, the more free – and often happier – you are. There is wisdom in the fairy tale of Hans in Luck. I have therefore decided to […]| Stefan Vetter
In 2022, I thought that the next year couldn’t get any more exhausting. I was wrong. At the same time, 2023 was a year full of breakthroughs. I have probably never achieved so much in one year: ContentsFriendly “in the black”* for the first timeStability at WortspielAtomic Habits: Ice baths, walks and no more overtimeDivorce […]| Stefan Vetter
After writing an annual review for the first time for 2019 and 2020, I continue this tradition with some delay for the past year 2021. In it, I take a very candid look at these topics: Contents💻 Work & Business👨👩👧👧 Personal Life & Family🏃♂️ Health & Fitness🙋 Friends & Community 💻 Work & Business My […]| Stefan Vetter
2020 was marked by the Corona pandemic. At the same time, it was also the year that remote work and home office finally made a breakthrough. For me personally, it was a good year. I was able to realize a childhood dream! After my first public year in review in 2019, I am once again […]| Stefan Vetter
The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after its launch. But it took me more than 20 years to get there. Running a product company was a dream of mine since my teenage years. There was always something holding me back though. In my […]| Stefan Vetter
In January 2015 I founded Wortspiel. Since then we have developed into one of the leading digital marketing agencies in Switzerland. 11 professionals help clients like Migros, Swisscom and WordPress to improve their marketing. I have stood on high shoulders on this path. It is above all the advice and support of others that has […]| Stefan Vetter
The end of the year is a good opportunity to look back and look forward to the new year (and decade). For the first time in my life I’m doing this publicly in my blog. An inspiration for this was a very helpful template by Anne-Laure Le Cunff, which I discovered in a blog post […]| Stefan Vetter
Automation through Machine Learning and Artificial Intelligence (AI) is changing all aspects of Google Ads. As a Google Premium Partner and one of a few “Google Managed Agencies” in Switzerland, we get a first-hand glimpse of this development at Wortspiel. In this article, I will outline five critical consequences of automation for Google Ads agencies […]| Stefan Vetter