Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.| MarketingProfs
MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results.| MarketingProfs
Account-based marketing and social selling work well together as B2B marketing tactics, says LinkedIn's Ty Heath, global lead of the B2B Institute. Read more and listen in on this insightful conversation.| MarketingProfs
B2B marketers say the major benefits of a data-driven demand generation strategy are better lead quality and better customer experiences. See the research.| MarketingProfs
Content - Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to ...| MarketingProfs
MarketingProfs has provided resources for marketing professionals since our founding in 2000. Search our resource library for all your marketing challenges.| MarketingProfs
A positive customer experience is critical to your business. Explore our free CX resources to help you build a successful customer experience strategy.| MarketingProfs
Here's why and how marketers should adapt their video-marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship. See what you can do to keep up.| MarketingProfs
Customer Behavior - More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.| MarketingProfs
In business, it is very important to build a good relationship with your customers. Here are the 7 simple ways how you can maintain strong customer relationships.| MarketingProfs
