When you think of unforgettable celebrations like weddings and quinceañeras, you think of artistry, timing, and emotion. For Dallas-based photographer and educator Rafael Serrano, these moments aren’t just photo ops; they’re a calling. With a deep respect for tradition and an eye for elegance, Rafael has built a thriving photography brand known for professionalism, warmth, […] The post Capturing Moments, Streamlining Business, and Educating the Next Generation with Rafael Serrano appea...| 17hats Blog
Sales in a creative business isn’t about slick scripts or manipulative tactics. At its core, sales is simply the art of helping people feel seen, heard, and understood. When your clients feel that way, saying “yes” becomes a natural next step. It may require you to become a bit of a detective along the way. […] The post The Marriage of Sales and Psychology: Turning “Maybe” Into “Yes” appeared first on 17hats Blog.| 17hats Blog
Catch up now on Part 1, Part 2, and Part 3: Let’s talk about the one thing every small business owner wrestles with: pricing. Many entrepreneurs charge based solely on the service they deliver—time, labor, or deliverables. But the most successful, growth-oriented business owners understand a key truth: It’s not just what you deliver. It’s […] The post Part 4: The Growth Formula – Service + Experience = Value appeared first on 17hats Blog.| 17hats Blog
I love 17hats and could not be where I am in my business nor serve my clients as well without it. To see more about how it changed my business, head over here. Today, I want to get personal about what 17hats has done for my family. Our Family Values Over 25 years ago, when […] The post What 17hats Has Given Me appeared first on 17hats Blog.| 17hats Blog
Catch up now on Part 1 & Part 2: Now that you have eliminated mental roadbumps in part two, it’s time to focus on one of the most overlooked parts of running a business: how you communicate. Great communication isn’t about saying more—it’s about saying the right things, in the right way, at the right […] The post Part 3: Clarity in Communication – Every Message Needs a CTA appeared first on 17hats Blog.| 17hats Blog
Catch up by reading Part 1: 5 Ways to Optimize Your Business for Growth Now that your messaging is clear and your ideal client knows who you are and what you do, it’s time to address the next hurdle: getting them to say yes. Too often, we lose potential clients—not because they’re uninterested, but because […] The post Part 2: Remove the Mental Roadblocks – Simplify How Clients Start Working with You appeared first on 17hats Blog.| 17hats Blog
Ever feel like your projects are everywhere? One lead is waiting on a quote, another just signed a contract, and someone else ghosted three weeks ago… 🙈 Yikes! It’s hard to deliver a great experience when you’re constantly wondering, “Did I ever send them the contract?” Enter: Pipelines – your new visual tool inside 17hats. […] The post Tired of Dropping the Ball? Meet Your New Secret Weapon: Pipelines appeared first on 17hats Blog.| 17hats Blog
Growing your business doesn’t require overhauling everything—it starts with optimizing what you already have. If you’re a service-based business owner looking to scale sustainably, this 5-part blog series will walk you through key areas where small, intentional changes can make a big impact. Over the next five posts, we’ll dive into actionable strategies to: Whether […] The post Part 1: 5 Ways to Optimize Your Business for Growth appeared first on 17hats Blog.| 17hats Blog
Business Education Marketing The Ultimate Holiday Gift Guide for Small Business Owners’ Clients Liz Wilcox November 11, 2024 4 min read Business Education Time You Are the Bottleneck in Your Business – I’ve Been There, and Here’s How to Fix It 17hats Education Business Education Turning Praise into Profit: How Customer Reviews Fuel Small Business […]| 17hats Blog
Learn how guerrilla marketing can elevate your business. Discover three innovative strategies that require minimal budget and effort.| 17hats Blog
Discover how to build effective systems that support business growth and streamline your client experience with expert insights.| 17hats Blog
Transform your approach to networking. Learn how real connections can support your business and feel more authentic.| 17hats Blog
I recently attended the Web Designer Pro Conference in Columbus, Ohio. Organized by Josh Hall, it was my first-ever conference for web designers—and while I had a feeling it would be good (Josh is kind, and the online community seemed welcoming), I wasn’t sure what to expect. Before you think, “I’m not a web designer, […]| 17hats Blog
Discover how lead capture forms enhance your business by capturing new inquiries and automating your client journey seamlessly.| 17hats Blog
Stop falling in love with leads and start protecting your pricing, time, and process. Learn 3 strategies to qualify clients for your business.| 17hats Blog
Learn how to build a high-impact Senior Influencer Team from scratch and turn your clients into your most powerful marketing tool.| 17hats Blog
Learn how 17hats streamlines communication, automates onboarding, and keeps speakers engaged—so you can focus on monetization.| 17hats Blog
Learn how to achieve progress in your small business with simple systems and consistent actions for lasting growth.| 17hats Blog
Explore how to enhance client experience through branding. Discover the key elements that build strong client relationships.| 17hats Blog
