A Programmatic Marketing Glossary A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad.| Smart Insights
US programmatic digital display ad spending continued growing at double-digit rates during the pandemic, and we expect it to reach a milestone next year when more than 9 in 10 digital display ad dollars are transacted using some form of automation.| EMARKETER
I’ve gone over what header bidding is in an earlier post and some of the key differences versus traditional tag based setups, but I’ve always strived to technical bluntness on this site as well, hence the diagram and step-by-step path below. As a point of comparison, it could be a good idea to re-familiarize yourself with how ad serving works and the standard exchange redirect path at this time as well. Note that header bidding is also sometimes referred to as ‘advance bidding...| Ad Ops Insider
Looking for the best ad exchanges to partner with? Great, we've a list of ad exchanges (with their benefits) right here. Get on and see for yourself.| headerbidding.co
Quickly create a digital marketing plan using our free RACE digital marketing planning template to plan and manage your strategy| Smart Insights