Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
Master the art of subject lines that grab attention and boost click-through rates with our expert guide.| Revenue Marketing Alliance
Are you tired of chasing after leads with little to no results? In this guide, we’ll explain some amazingly workable data-driven lead generation strategies that can skyrocket your success.| Revenue Marketing Alliance
Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more.| Revenue Marketing Alliance
Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!| Marketing Alliance
Learn what a case study means in marketing, the purpose of a case study, what a case study should include, how to build case studies and more.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
Our groundbreaking 2024 Customer Acquisition and Marketing Attribution Survey will reveal the inner workings of today's state-of-the-art revenue engines. And you can help uncover the key insights.| Revenue Marketing Alliance
I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead.| Revenue Marketing Alliance
Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how.| Revenue Marketing Alliance
T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how SEO execes can become t-shaped by broadening their marketing skill set.| Revenue Marketing Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
When you know where prospects are in their lifecycle, you can target them with content and offers that speak to their specific needs. This helps move them through the funnel.| Revenue Marketing Alliance
At the top of the funnel is awareness. This means everyone who knows about your company and the products and services you offer. Next? Interest.| Revenue Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Content is everywhere. In this guide, you’ll discover insights into content strategies and articles discussing the key points in more detail, as well as some advice and guidance for writing content for B2B industries.| Revenue Marketing Alliance
Unlock marketing success with precision targeting! Dive into demographics, geography, behavior, and more. Tailor your strategy and connect with your audience like never before.| Revenue Marketing Alliance
Learn how to adapt to the future of search by optimizing your site for conversational search, creating content that can't be replicated, and more.| Revenue Marketing Alliance
Harness the power of 4.48 billion global users and craft an impactful strategy that drives conversions and skyrockets your brand's visibility.| Revenue Marketing Alliance
Learn how to prep for a PPC ad campaign to stay at the top of search results while increasing brand awareness and generating qualified leads.| Revenue Marketing Alliance
