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From:
Marketing Alliance
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B2B vs B2C brand messaging: What's the difference?
https://www.revenuemarketingalliance.com/how-brand-messaging-changes-for-b2b-and-b2c-companies/
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branding
b2b marketing
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Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.
