How to drive engagement with brand stories
Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.| CMO Alliance
Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.| CMO Alliance
Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.| CMO Alliance
People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument.| CMO Alliance
In this article, I’ll share insights into creating a culture that balances creativity with operational excellence, and how this approach leads to sustained business growth and team development.| CMO Alliance
