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How to drive engagement with brand stories
https://www.cmoalliance.com/putting-people-at-the-heart-of-your-brand-story/
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Tagged with:
ideas
articles
storytelling
branding
consumer insights
team management
brand strategy
Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.
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