Market research is what you do to understand the competitive environment and overall market that your company operates within. This allows you to position your new product more effectively once it's released to the public. Here's the why, what, and how of market research.| GTM Alliance
Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important.| GTM Alliance
The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time.| GTM Alliance
If you hope to sell your product, you need to intimately understand your target customer and market. That’s where personas come in. In this article, we’ll explore why personas matter for GTM and how to leverage them for success.| GTM Alliance
With so many shiny new marketing channels available to us – from TikTok to chatbots – it’s easy to overlook the power of a well-crafted email. But, the data shows that email boasts one of the highest conversion rates across platforms.| GTM Alliance
Make a mark with your next round of messaging and discover how we can help your team in this complete guide.| GTM Alliance
Customer Advisory Board does more than just provide information, offering a direct link to your customers, provide direction and create champions for your brand.| Customer Marketing Alliance
Go-to-Market is the strategy that takes you from the first spark of an idea, to a successful product or feature launch and beyond, to the market success of your product. Put simply, it’s the process of launching a new product.| GTM Alliance
Sales enablement is a relatively new function in B2B businesses, and it holds a lot of potential for your Go-to-Market strategy. Sales enablement is heavily associated with onboarding, but these multifaceted teams also support sales kick-offs, content creation and cross-functional collaboration.| GTM Alliance
Understanding the value of your customer lifecycle is crucial to getting your go-to-market strategy right. As with most things inherent to GTM, your customers’ journeys will look different case by case. Read on to learn about customer activation, best practices, and mistakes to avoid.| GTM Alliance
Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies.| Product Marketing Alliance
Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top.| Competitive Intelligence Alliance