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From open to click: Email that captivates and converts
https://www.gotomarketalliance.com/email-that-captivates-and-converts/
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With so many shiny new marketing channels available to us – from TikTok to chatbots – it’s easy to overlook the power of a well-crafted email. But, the data shows that email boasts one of the highest conversion rates across platforms.
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