The Priming Effect: How Expectations Become Reality
Can higher expectations actually create better outcomes? Here's what the priming effect is and how to use it to your benefit in business:| Frontera
The original layout for the second BMW print ad by Ammirati & Puris. The first BMW print ad was actually a photo of the BMW with the now-known phrase, “The ultimate driving machine." And... the rest is historyIntroduced in the 1970s, the theme line “Ultimate Driving Machine” not only transformed the BMW brand but also propelled Ammirati & Puris as an agency that would revolutionize the advertising landscape. After seeing their Fiat campaigns, Bob Lutz, the former Executive Vice Pres...| www.stjohns.edu
Can higher expectations actually create better outcomes? Here's what the priming effect is and how to use it to your benefit in business:| Frontera
How T-Mobile beat giants in their own game, how Zara changed fashion, and how to use Framestorming to find the right focus for your brand:| Frontera
How McKinsey became McKinsey, why a bank said they love their clients because of their money, and how to use values to build a winning brand:| Frontera
How Brands Win newsletter distills the strategies behind great brands and gives you insights to use in your business. Join 10,000+ executives:| Frontera
Ryanair started roasting its customers on social media. And their sales grew. Here's why it worked and how to value tradeoffs for your brand:| Frontera
How Marlboro risked its growth with light cigarettes, why Rolex created Tudor, and how to avoid brand dilution:| Frontera
How we started buying diamond rings, how Starbucks justified their overpriced coffee, and how to use anchoring to position your brand| Frontera
How Ritz-Carlton became a luxury icon, why Steve Jobs made “impute” his marketing philosophy, and how to use the Halo Effect for a great brand:| Frontera
