Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| GTM Alliance
We've all experienced that all-too-familiar feeling of having to choose. And the process of sifting through countless options and comparing features, prices, and reviews to find the perfect tool for our teams is no different. But that's where the Tools of Choice report comes in.| GTM Alliance
In this exclusive article, Senior Product Marketers Shishir Agrawal and Abhishek Bathla tackle the delicate art of product-market fit: From how to define it, to recognizing its importance, and utilizing it to give your product a solid, value-based foundation.| GTM Alliance
If you hope to sell your product, you need to intimately understand your target customer and market. That’s where personas come in. In this article, we’ll explore why personas matter for GTM and how to leverage them for success.| GTM Alliance
Go-to-Market isn’t a one size fits all strategy. Done right, it’s dynamic. It’s agile. And most importantly, it’s built to support your long-term business goals. Motions are the building blocks of a GTM strategy that takes you closer to achieving your business objectives with every product cycle.| GTM Alliance
Positioning is a core pillar of your GTM strategy, do it right and you’ll have a receptive audience, confident they’ve made the right decision despite a slew of other options. Do it wrong and you’ll be lucky if your product registers with consumers at all.| GTM Alliance
Launching a new product can feel a little daunting. How can you ensure you get your product offering to the right customers at the right time? That’s where a solid GTM strategy comes in. Follow this step-by-step framework for continued GTM success!| GTM Alliance
Make a mark with your next round of messaging and discover how we can help your team in this complete guide.| GTM Alliance
Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them.| GTM Alliance
If you start early and take a cross-functional approach to your customer onboarding, it could be the biggest difference between a product that succeeds in the market for a prolonged period of time and a product that falls off the face of the industry within weeks of launching.| GTM Alliance
Georgia Diaconsescu, PMM at What3Words shares an actionable nine-step plan & learnings around enriching Personas with Jobs-To-Be-Done.| Product Marketing Alliance