Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most.| Product Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.| Product Marketing Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs| Product Marketing Alliance
Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table.| Product Marketing Alliance
The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| Product Marketing Alliance
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.| Product Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
Make a mark with your next round of messaging.| Product Marketing Alliance
My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile.| Product Marketing Alliance
Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies.| Product Marketing Alliance