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Product Marketing Alliance
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Winning the buyer persona - begin with studying what matters to buyers
https://www.productmarketingalliance.com/winning-the-buyer-persona-begin-with-studying-what-matters-to-buyers/
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personas
consumer psychology
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.
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