We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple| Buyer Persona Institute
Creating an authentic Buyer Persona is pivotal in understanding your buyers' decisions — their goals, concerns, decision criteria, and journey. It informs how to best influence them towards choosing your solution over competitors or the status quo. While various methods exist for gathering the necessary insights none are as effective and insightful as conducting one-on-one interviews with recent buyers.| Buyer Persona Institute
By leveraging these buyer persona best practices, you’ll virtually guarantee that everyone in the organization uses your buyer personas as the foundation for all your marketing and sales activities.| Buyer Persona Institute
Surveys are one of the most popular forms of market research and a great way to validate and enhance Buyer Persona insights.| Buyer Persona Institute
An actionable buyer persona can provide incredible value to you and your company. However, there's one change you can implement to increase that value.| Buyer Persona Institute
