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From:
Buyer Persona Institute
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Your Buyer Personas Aren’t Useful? Here’s What to Do Now! - Buyer Persona Institute
https://buyerpersona.com/blog/your-buyer-personas-arent-useful-heres-what-to-do-now
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By leveraging these buyer persona best practices, you’ll virtually guarantee that everyone in the organization uses your buyer personas as the foundation for all your marketing and sales activities.
