Buried inside most SERPs (especially those with more general queries) is a host of insight into Google's assumptions about searcher intent. Rand explains how you can find it.| Moz
To help you get a handle on SEO vocabulary and jargon, we've compiled this comprehensive SEO glossary with definitions and helpful links. You might want to bookmark this page for future reference!| Moz
This is a hefty chapter, covering optimized design, user experience, information architecture, and all of the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.| Moz
Brand Authority is a metric developed by Moz that shows the strength of a domain's brand.| Moz
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external…| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
Within SEO, link building plays an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. | Moz
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.| Moz
MozBar is a free browser extension that helps you perform SEO research on the go. Quickly assess the strength and authority of any website, easily spot technical issues, and analyze any domain with this easy-to-use toolbar.| Moz
Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote" that can help you to rank. Learn more about backlinks and SEO.| Moz
Discover link opportunities and monitor link building efforts with Moz Link Explorer. This free backlink checker provides easy access to Domain Authority, Page Authority, linking domains, and more in just a few clicks.| Moz
Anchor text is the clickable (often blue) text in a hyperlink. It's SEO best practice to write anchor link text that's descriptive and relevant to the page you're linking to.| Moz
Spam Score represents the percentage of sites with similar features we've found to be penalized or banned by Google. Our machine learning model identified 27 common features among the millions of banned or penalized sites.| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz
Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. Internal links are most useful for establishing a strong website architecture and spreading link equity.| Moz
