Transmedia Opportunity in Games – How the Fallout TV Series Made Bethesda c. 80 Million USD | Video Game Insights
A case study of how Fallout's IP holder, Bethesda, made an estimated $80M from the TV show with almost no cost.| Video Game Insights
A case study of how Fallout's IP holder, Bethesda, made an estimated $80M from the TV show with almost no cost.| Video Game Insights
