Product Marketing Managers (PMMs) often lead the strategy and execution of content marketing initiatives for their company. But what does a successful creative brief look like, and how can it help hone your content development process?| Product Marketing Alliance
In this article, I'll delve into the power of B2B communities, sharing golden rules and pitfalls, ensuring your community becomes a cornerstone of success.| CMO Alliance
Now more than ever, the information organizations collect about their own customers is valuable data. Influencers can be a fantastic source.| CMO Alliance
Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.| CMO Alliance
Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge.| Product Marketing Alliance
