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From:
Product Marketing Alliance
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How to write a creative brief for B2B content
https://www.productmarketingalliance.com/how-to-write-a-creative-brief-for-b2b-content/
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Product Marketing Managers (PMMs) often lead the strategy and execution of content marketing initiatives for their company. But what does a successful creative brief look like, and how can it help hone your content development process?