Gen Z didn’t kill brand loyalty, but it looks different | Retail Dive
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.| Retail Dive
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.| Retail Dive
Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.| Retail Dive
As Gen Z looks to establish their financial footing, the economic environment and inflation have posed new challenges in achieving their financial goals. This is according to new research published today by Bank of America's Better Money Habits exploring this generation’s (ages 18 to 25) distinct approach to money – including their financial priorities, behaviors and challenges.| Bank of America
Retail industry news, voices and jobs. Optimized for your mobile phone.| www.retaildive.com
ICSC’s latest report aims to uncover the shopping habits and behaviors of Gen Z consumers, exploring drivers like the state of the economy, social media, and brand ethics| www.icsc.com
