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How legacy beauty brands are aging down to reach Gen Z | Retail Dive
https://www.retaildive.com/news/beauty-retail-marketing-gen-z-elf-cosmetics-estee-lauder-loreal/652056/
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Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.
