Schedule a Demo Plan, experiment, validate, and optimize marketing performance in a rigorous and transparent platform. Learn how Recast’s MMM, GeoLift and dashboard tools can help your team engage in a cycle of testing and iteration towards stronger marketing performance. Not ready for a demo? You can always reach us at: info@getrecast.com … Read More »| Recast
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.| Recast
Bayesian MarketingMix Modeling The privacy-friendly modeling technique from the 1960s being modernized and automated by Google, Facebook, and Recast. Marketing Mix Modeling (MMM) has been around since the 1960s, used by CPG brands to help them allocate their marketing budgets across different marketing channels. Bayesian statistics have been around far … Bayesian Marketing Mix Modeling Read More »| Recast
Marketing attribution is a complex topic, and most marketers don't know all the methods available or their strengths and weaknesses.| Recast
Recast is built to be fully verifiable, update fully automatically (on a weekly cadence) and to be an actionable decision-making platform.| Recast
Influencer marketing in 2025 is evolving fast. Learn how companies can leverage AI, micro-influencers, and innovative platforms to drive ROI and growth.| Influencer Marketing Hub