A widely experienced and dynamic marketing and media consultant committed to solving… · Experience: Archmon · Location: London · 500+ connections on LinkedIn. View Simon Akers (FCIM CMktr, FRSA)’s profile on LinkedIn, a professional community of 1 billion members.| www.linkedin.com
A word that means different things in our own lives, how can we expect to have a cover-all definition in the pursuit of selling more to our 'customers'? Let's get comfortable with the differences...| frontofmind.substack.com
By now you know that Product Place Price & Promotion are the core 4 'Ps' comprising the marketing discipline. But 'tis the season of sales and peak consumerism, so let's focus on the latter 2...| frontofmind.substack.com
Most are bluster, becoming yesterday's news. Others endure. From Artificial Intelligence to unethical clients. Let's review some recent industry articles I added and ask ourselves some real questions.| frontofmind.substack.com
The all encompassing function of using creative, brand, media and products to sell more stuff. Great. It's for the buyer, it’s for the seller, but most importantly, what's in it for you, the marketer?| frontofmind.substack.com