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MARKETING - Who are we doing this for? (3) - by Simon Akers
https://frontofmind.substack.com/p/marketing-who-are-we-doing-this-for
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The all encompassing function of using creative, brand, media and products to sell more stuff. Great. It's for the buyer, it’s for the seller, but most importantly, what's in it for you, the marketer?
