STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.| Express Analytics
Point of sale (POS) terminal POS analytics is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not regular yet is the utilization of all of its reporting features.| Express Analytics
Ecommerce analytics tools help you utilize the data to make data-driven decisions to drive your online sales. It calls for the gathering of data from all channels that influence your online store and then using the same to understand the trends and the shift in consumer behavior.| Express Analytics
How to Create An Agile Personalized Customer Experience| Express Analytics
How Generative AI can Positively Impact Retail Stores| Express Analytics
Dynamic pricing is a tactic which many retailers have started to use to change the price of the product based on supply and demand in real time. It’s a far cry from the old days when the price of almost anything, be it goods or services, was “fixed” (or static), perhaps for months, if not years| Express Analytics
Technology Advancements for Clienteling in Retail POS| Express Analytics
What is STP: It stands for Segmentation, Targeting, and Positioning. The STP model is all about developing and delivering personalized and relevant messages to engage with different audiences.| Express Analytics
Predictive analytics and ML are two different disciplines and not dependent on each other. Together, they offer a significant tool in what they can offer to benefit retailers.| Express Analytics
Learn how dynamic pricing is reshaping the retail landscape. Discover the benefits of real-time pricing adjustments and strategic pricing optimization for your business.| Express Analytics