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STP Marketing Use Of Segmentation, Targeting, Positioning for B2C & B2B
https://www.expressanalytics.com/blog/use-of-segmentation-targeting-positioning-stp-marketing-for-b2c-and-b2b-whats-the-difference/
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STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.
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