The Van Westendorp pricing technique, also known as the Price Sensitivity Meter (PSM), is a market research technique used to determine the optimal price point for a product using consumer price preferences and perceptions.| Vision One
Vision One Research Consultant - Evie Bradbury works in the Brand Tracking (BrandVision) team helping clients understand their customers.| Vision One Research
Alex is the Director of Insights and operations at Vision One, orchestrating our Insights Team, NPD and overseeing client's research journey| Vision One
Vision One has extensive experience in completing hall and central location tests for a wide range of clients. Find out more about how we can help here.| Vision One
Contact Vision One for your market research needs. Expert consultants ready to discuss your next insight project. London-based with global reach.| Vision One Research
Charlotte is our Head of Qualitative research and has experience in running face-to-face focus groups as well as online formats.| Vision One