Author Experience (AX): An Essential Framework for Publishers | Clarke & Esposito
A seismic shift has taken place in scholarly publishing. Publishers that focus on author experience (AX) have a competitive advantage.| Clarke & Esposito
Successfully plan, select, and adopt marketing technology. With a strong focus on strategy & change, we see MarTech as way more than just a solutions decision.| Clarke & Esposito
A seismic shift has taken place in scholarly publishing. Publishers that focus on author experience (AX) have a competitive advantage.| Clarke & Esposito
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It's also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. You can download a hi-res JPG image or a hi-res clickable PDF of it.| Chief Marketing Technologist
A well-run Marketing Technology Evaluation (e.g., an RFI/RFP process) is crucial for selecting the best technology and ensuring adoption success.| Clarke & Esposito
Find out why Customer Data Platforms (CDPs) are gaining traction in the association community and how a CDP can be a game changer for your association.| Clarke & Esposito
As organizations advance the six pillars of AX (Author Experience) maturity, they set themselves up for success in today’s evolving publishing landscape.| Clarke & Esposito
