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Why Evaluations are Critical for Marketing Technology | Clarke & Esposito
https://www.ce-strategy.com/2024/05/why-evaluations-rfis-and-rfps-are-critical-for-marketing-technology/
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digital transformation
martech
c&e perspectives
A well-run Marketing Technology Evaluation (e.g., an RFI/RFP process) is crucial for selecting the best technology and ensuring adoption success.
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