Simple strategies for reducing customer churn
While there’s no such thing as a business with an unblemished retention rate, there are strategies you can put in place to reduce churn and protect your business’s prospects.| Customer Marketing Alliance
While there’s no such thing as a business with an unblemished retention rate, there are strategies you can put in place to reduce churn and protect your business’s prospects.| Customer Marketing Alliance
Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers.| Customer Marketing Alliance
Personas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout.| Customer Marketing Alliance
A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings.| Customer Marketing Alliance
Although often represented in linear form, the reality is that there are often cycles or skipping across the journey. It’s key to mention that each consumer will approach this journey differently - this is why customer personas are at the heart of customer journey work.| Customer Marketing Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Product Marketing Alliance
