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Customer segmentation: What is it and how does it help?
https://www.customermarketingalliance.com/customer-segmentation-what-is-it-and-how-does-it-help/
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customer segmentation
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Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers.
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