Unlock the power of B2B video marketing with our ultimate strategies for success. Expert insights and practical tips to stay ahead of the competition.| SPROUTWORTH
In this episode of Predictable B2B Success, our host, Vinay Koshy, sits down with Julie Brown to discuss the transformative power of customer-centric innovation. Drawing a vivid metaphor of starting a fire in the rain without matches, Julie encapsulates the patience, nurturing, and understanding required to drive innovation, especially in the B2B landscape. As she shares her rich career experiences from Alcoa and beyond, Julie emphasizes the necessity of translating customer needs into profit...| SPROUTWORTH
In a world inundated with digital noise, tracking content marketing has emerged as a vital compass for businesses seeking to navigate the turbulent waters of the online landscape. In this episode of the Predictable B2B Success podcast, host Vinay Koshy and guest Jeff Dolan, CEO of Wavve, delve deep into the world of content creation, shedding light on the challenges faced by B2B companies and the transformative potential of strategic insights. Offering a tantalizing peek behind the digital cu...| SPROUTWORTH