In this episode of Predictable B2B Success, our host, Vinay Koshy, sits down with Julie Brown to discuss the transformative power of customer-centric innovation. Drawing a vivid metaphor of starting a fire in the rain without matches, Julie encapsulates the patience, nurturing, and understanding required to drive innovation, especially in the B2B landscape. As she shares her rich career experiences from Alcoa and beyond, Julie emphasizes the necessity of translating customer needs into profit...
