Your Ideal Client Profile should include the common pains they are trying to avoid and the gains they are trying to acquire from you.| Branding Compass
As you build your brand identity, it is critical that you create a cohesive system across media. From your logo design to your web design to your printed sales and marketing materials, etc. Here are 4 smaller items that when done right, can have a big impact. 1-Social media backgrounds or cover images With Facebook, LinkedIn, and Twitter, you can use a custom background image to adjust the colors on your profile page. The amount of background showing depends on the viewer's screen size, so ke...| Branding Compass
People use the words ‘brand’ to mean so many different things. Here are four ways the word is used and a definition for branding.| Branding Compass
An important part of your brand is reviewing your competition. To be successful it is essential to know what your competitors are doing.| Branding Compass