You are more likely to successfully attract customers when you develop a clear and specific profile of your customer base.| Branding Compass
The ultimate guide on how to find your ideal client and build customer profiles so you can improve your brand reach.| Branding Compass
Read this brand voice guide to learn all about what a brand voice is and how to develop a brand voice that attracts the right customers.| Branding Compass
Creating a successful brand that is an asset for your business should reflect your inner vision and be attractive to prospective buyers. It would help to consider internal and external factors as you create your brand. This might remind you of how you might pick out what to wear to an important event. Imagine you’re getting ready to go to a wedding, a job interview, or a promising first date. You want to find an outfit that shows off your style and fits you well, and you also want somethi...| Branding Compass
Using both demographic and psychographic details helps you create the most accurate ideal client description. Learn about both types of traits and segmentation.| Branding Compass