Creating a successful brand that is an asset for your business should reflect your inner vision and be attractive to prospective buyers. It would help to consider internal and external factors as you create your brand. This might remind you of how you might pick out what to wear to an important event. Imagine you’re getting ready to go to a wedding, a job interview, or a promising first date. You want to find an outfit that shows off your style and fits you well, and you also want somethi...
