Category: Positioning and Messaging| Visible Logic
Category: Business| Visible Logic
When you're in a tech or highly specialized business, your Unique Value Proposition (UVP) or Unique Sales Proposition (USP) needs special adjustments.| Visible Logic
Discover why DIY content writing and AI tools might be hurting your brand and when to invest in professional content writing services.| Visible Logic
In a digital-first business landscape, your online presence is often the first impression potential clients have of your company. For B2B small businesses, one crucial element that’s frequently overlooked is the importance of professional headshots. Let’s explore why investing in high-quality, uniform headshots for your team is not just a nice-to-have, but a necessity for success. Putting a face to your brand with headshots When potential clients visit your website, […]| Visible Logic
“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces. There’s no question that rebranding your business is challenging. Rebrands take hard work, […] The post Five Reasons to Reb...| Visible Logic
From the most mundane business to the most unique high-growth startup, most business founders struggle to articulate what makes their business different.| Visible Logic